Introduction to Business Lectures 2019

Dr Janet De WildeThis suite of courses is delivered by experts from Imperial College Business School. Imperial College Business School is world leading on combining the technology expertise of Imperial College with Business expertise. The aim of these 5 sessions is to provide you with an introduction to key aspects of Business. It also provides you with a taster of an MBA programme, attending these 5 courses are a great way to find out if this a next step for you. Join these five courses to discover the world of business and hear from leading experts.

*Please note that these lectures can be a attended on a stand-alone basis.

Dates to be confirmed

The dates of these sessions will be released later in the 2019-20 academic year but are likely to take place in June & July 2020.

If you would like to provisionally book your place on these lectures, please complete the following form.

Once the dates have been finalised we will contact you to confirm the full schedule and also give you an opportunity to confirm which sessions you wish to attend.

Please note that by completing this form there is no obligation for you to accept a place on any of the scheduled dates if you are unable to attend.

Professional Business Skills Development Courses

Introduction to Business: Organisational Behaviour

Tutor:  Jonathan Pinto (Academic)
Course Level: Level 1
Course Credit: 1 credit

This course provides an overview of organisational behaviour in general, and two topics, i.e., culture, and motivation in particular. It explores relevant models and theories for these topics and places them in context of associated disciplines.

On completion of this workshop you will be able to:

  • Recognise the key elements of organisational behaviour, culture and motivation.
  • Identify appropriate models and theories for culture and motivation in the context of organisations.
  • Identify internal and external contributing factors for each
  • Place these topics in context of the related disciplines and identify relevant sub-topics

Dates

To be confirmed

Introduction to Business: Business Strategy

Tutor:  Nelson Phillips (Academic)
Course Level: Level 2
Course Credit: 1 credit

This course provides an overview of Business Strategy considering external and internal environments. It will provide you with an understanding on how to apply frameworks to build and analyse a strategy.

On completion of this workshop you will be able to:

  • Identify the layers of the business landscape
  • Recognise the key elements of creating a business strategy
  • Use frameworks to analyse the general and industry environments
  • Identify different competitive strategies by looking inside the firm
  • Describe contemporary strategic analysis - the value curve

Dates

To be confirmed.

Introduction to Business: Contemporary Marketing

Tutor: Colin Love (Academic)
Course Level: Level 1
Course Credit: 1 credit

The session will review contemporary marketing practice, which is focused on satisfying consumer demands. The nature of current consumer demand relies heavily on ‘carbon’ sources. There is a move within corporations and consumers to reduce carbon dependence. This is a positive driver supporting climate change initiatives and business sustainability strategies. One key element of this movement is the development of green marketing. Green marketing will be explored - benefits, challenges and progress.

On completion of this workshop you will be able to:

  • Identify the core marketing techniques
  • Recognise and comprehend the individual marketing mix elements and their contribution to a marketing strategy
  • Employ marketing concepts within group management discussions regarding marketing strategy
  • Contribute to the development of  overall marketing strategic plan
  • Critically judge the likely effectiveness of a marketing strategy as part of a management team

Dates

To be confirmed.

Introduction to Business: The Entrepreneurial Path

Tutor:  Molly Steadman (GTA)
Course Level: Level 2
Course Credit: 1 credit

Entrepreneurs require a particular set of skills, knowledge, and usage of methods to mitigate risks and reduce the possibility of failure. This course will provide fundamental information from different research fields, such as psychology, design, and management about how successful entrepreneurs face uncertainty and create profitable businesses. A reflective-based approach will allow the participants to apply the content of this course to their development needs.

On completion of this workshop you will be able to:

  • Recognise the entrepreneurial skills that you are developing during your graduate studies.
  • Identify what you need to develop to embark on the entrepreneurial journey.
  • Assess key theories developed by different schools of knowledge about entrepreneurship
  • Apply key entrepreneurial theories
  • Start off your entrepreneurial journey on the right foot.

Dates

To be confirmed.

Introduction to Business: Management Accounting

Tutor:  Richard Laithwaite (GTA)
Course Level: Level 2
Course Credit: 1 credit

The workshop is designed to introduce a basic knowledge of managerial accounting, key concepts, and techniques that support managers in their strategic decisions. It is focused on providing a perspective about different types of accounting, costing, and report preparation.

On completion of this workshop you will be able to:

  • Distinguish the differences between financial accounting and managerial accounting.
  • Recognise product costs and period costs categories.
  • Identify the three basic manufacturing costs categories.
  • Classify fixed and variable costs from a managerial perspective.
  • Prepare a schedule of the cost of goods manufactured.

Dates

To be confirmed.