The following tips will ensure that your email message reaches the intended audience:

  • Ensure that the message is only sent once to each recipient.
  • Try to make the Subject of the message as specific as possible.
  • If the recipients have opted to receive messages from you, provide a means by which they can unsubscribe.
  • Don't email list members more frequently than they would reasonably expect to hear from you.

Following these suggested practices will help prevent email messages you send being discarded as spam.

If you regularly send bulk emails for marketing purposes, you may wish to read the guidance note provided by the Office of the UK Information Commissioner.

Sending email messages to large numbers of recipients without prior authorisation is against the conditions of use of IT facilities If you wish to send such a 'bulk' email message, you should contact the ICT Service Desk for more information on obtaining the proper authorisation.