Entrepreneurship Online

Module aims

Module Outline:

https://www.imperial.ac.uk/business-school/programmes/undergraduate-study/bpes-programme/

Reading list

Session 01

• The smart entrepreneur :how to build for a successful business

  Clarysse, B. & Sabrina, K.

  Elliott & Thompson

• A tale of two ventures: search and linking in tech-push and market-pull start-ups

  Clarysse, B., Danneels, E. & De Cock, R.

  The Academy of Management

• Innovator's Dilemma: Introduction: Why Good Companies Fail to Thrive in Fast-Moving Industries

  Clayton M. Christensen

Session 02

• Strategic management of technological innovation

  Schilling, Melissa A., author.

  6th edition., New York : McGraw-Hill Education

Session 03

• Chapter 5: Innovation Strategies. inTechnology ventures : from idea to enterprise

  Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson.

  Fourth edition., McGraw-Hill,

Session 04

• The smart entrepreneur how to build for a successful business

  Clarysse, B. & Sabrina, K.

  Elliott & Thompson

• Strategic management of technological innovation

  Schilling, Melissa A., author.

  Sixth edition., New York : McGraw-Hill Education

Session 05

• The lean startup : how constant innovation creates radically successful businesses

  Ries, Eric, 1978-.

  Portfolio Penguin

• The lean startup : how constant innovation creates radically successful businesses

  Ries, Eric, 1978-.

  Portfolio Penguin

• The lean startup : how constant innovation creates radically successful businesses

  Ries, Eric, 1978-.

  Portfolio Penguin

• The smart entrepreneur how to build for a successful business

  Clarysse, Bart, 1969-

  Elliott & Thompson

• Rent the Runway

  Thomas R. Eisenmann, Laura Winig

• Testing with Humans: how to use experiments to drive faster, more informed decision making

  Giff Constable with Frank Rimalovski

  Free Edition for Non-Profits and Educational Organizations,

• The mom test : how to talk to customers and learn if your business is a good idea when everyone is lying to you

  Fitzpatrick, Rob.

  CreateSpace Independent Publishing Platform

• The smart entrepreneur how to build for a successful business

  Clarysse, Bart, 1969-

  Elliott & Thompson

Session 06

• The smart entrepreneur how to build for a successful business

  Clarysse, B. & Sabrina, K.

  Elliott & Thompson

• Profiting from technological innovation: implications for integration, collaboration, licensing and public policy

  Teece, D. J.

  Research Policy

Session 07

• The smart entrepreneur how to build for a successful business

  Clarysse, B. & Sabrina, K.

  Elliott & Thompson

• Chapter 5: Key element 1- buying influences in "The New Strategic Selling"

  Miller, R. B., Heiman, S. E. & Tuleja, T.

  Kogan Page

Session 08

• The impact of entrepreneurs' oral ‘pitch’ presentation skills on business angels' initial screening investment decisions

  Clark, Colin

  Venture Capital Routledge

• The unicorn's shadow : combating the dangerous myths that hold back startups, founders, and investors

  Mollick, Ethan, 1975- author.

  Philadelphia, Pennsylvania : Wharton School Press

• Research: Changing Your Mind Makes You Seem Intelligent

  Martha Jeong, Leslie K John, Francesca Gino, Laura Huang

Session 09

• The smart entrepreneur how to build for a successful business

  Clarysse, B. & Sabrina, K.

  Elliott & Thompson

• The unicorn's shadow : combating the dangerous myths that hold back startups, founders, and investors

  Mollick, Ethan, 1975- author.

  Philadelphia, Pennsylvania : Wharton School Press

Module leaders

Dr Harveen Chugh