Imperial is a fantastic institution, delivering world-changing impact. The goal of our brand is to tell our story with greater clarity, confidence and impact.

Building our brand will help us compete on a sustainable basis in the very top tier internationally. It’s at the heart of the ambition and vision we have set through our new institutional strategy, and our own community signaled a clear desire to bolster our reputation and get Imperial the recognition it deserves. This work will deliver multiple benefits, from attracting the best talent, funding and partnerships, to our general reputation and ranking. The initial work on the Brand Project ran from June 2023 to February 2024, and was supported by a Project Board, a Working Group, and a Critical Friends Group. The new brand guidelines, including our brand strategy, visual and verbal identity, was made available to our community on 27 February.

We worked with the design studio Pentagram on the brand strategy and creative elements, and with the inclusive research agency Open Inclusion to ensure the inclusivity and accessibility of this work.

We now have a new visual and verbal identity that are rooted in our science heritage, modern, confident and expressive. Both elements articulate Imperial's purpose and vision, our strengths – including our London location – and our impact, all while differentiating us in a crowded and competitive landscape.

Brand management platform

To access the brand guidelines, media libraries and templates please visit our brand management platform.

To access the platform please select Sign in via SSO and use your Imperial login.  

If you are external, you can request access on the login page. If your access request is approved, you will have access for 30 days. If you need access beyond this, please resubmit your access request.

Imperial brand briefings 

All staff are invited to attend our regular brand briefings to learn more about our brand strategy, verbal and visual identity. 

Register your interest in attending one of the upcoming brand briefings

Imperial brand showreel

Imperial brand showreel with examples of the new Imperial brand visual identity.