Thought leadership

The effects of the coronavirus pandemic are proving devastating for many countries around the world, but Africa is facing very specific economic and healthcare constraints

Harveen Chugh explores Imperial-backed startups that are demonstrating how to survive the pandemic

Businesses need to change the way they communicate with their customers

COVID-19 has changed consumer behaviour. Consumers are exploring, adapting and re-examining their normal habits.

In times of economic difficulty, business leaders may be tempted to cut their marketing budgets. This is what they should do instead

The economic impact of COVID-19 is sobering, far reaching and changing day to day. But could we have foreseen it?

Ideas for new networking habits to enable us to continue positively influencing our work culture in organic and spontaneous ways.

Can marketers refer to the COVID-19 pandemic in anything other than the most sombre of tones?

Once COVID-19 passes, the success of remote working and lack of commuting could promote a permanent digital transformation within the workplace.