Mike Follett – MBA 2013

Attention technology to measure and value consumer engagement with advertising.

Lumen employ the latest developments in eye tracking research to help businesses understand exactly how customers consume their communications. Instead of opinion and inference, we provide hard facts about what actually capture’s people’s attention, and can make solid, actionable recommendations on how to optimise communications.

Our backgrounds give us a unique insight into making hard working communications work harder. Between us, we have 15 years of eye-tracking experience; 12 years’ experience of making award winning and (and award-winningly effective) creative work; and 12 years experience of using Big Data analytics to enhance and refine marketing efforts.

Contact details

Sector: Market Research
Location: London UK
Telephone: +44 (0)20 3488 0310
Mobile: +44 (0)7920 197 252
Entry last updated: 28 August 2014