Mr Bruce Hellman – Executive MBA 2010
uMotif designs and develops beautifully simple software applications to help people achieve their personal goals. We create our own uMotif apps, and work with partners to create branded apps for clients, using our technology.
We understand how difficult it can be to achieve goals, so our innovative tools are powered by simple, quick and fun self-tracking – a proven Cognitive Behavioural Therapy. We gently support and encourage people to change their behaviour and achieve their goals with opt-in social sharing.
Our current focus is on goal achievement in the health, well-being and fitness sectors – each of which is a global market valued at over $1bn per annum. We will also target the learning and development, education, energy consumption, personal finance and corporate wellness sectors.
We are currently developing an app for the NHS to help patients with Parkinson’s Disease to improve medication compliance.