The Marketing Professional Interest Network
The Marketing Professional Interest Network was established in February 2018 to address the need for a space for alumni from both the Business School and Imperial College working in marketing to network and build professional connections. The committee members are:
Tess Douek(MSc Management 2007), Head of Events Marketing at Future Plc. Tess’ career experience is based in entertainment media marketing including digital and social media, TV and print media. She was the driving force behind the creation of the network.
Elodie Levasseur Head of International Marketing, responsible for growing brand awareness and marketing strategies for Universal Publishing Production Music. Elodie previously worked Imperial College London as a Senior Marketing Executive.
Laura Zambon Laura Zambon (MSc Strategic Marketing 2016) currently a Planning Manager at Zenith, part of Publicis Groupe. Laura’s career so far has focused on planning and developing cross media channel campaigns for global and UK based brands including Bose, Dixons Carphone, Disney and Nestle.
Alisa Pritchard (Full-Time MBA 2016) is Head of Marketing at Grey Parrot AI.
Mission Statement of the Marketing Professional Interest Network
To provide a platform for those with similar industry backgrounds to come together to actively discuss best practice in marketing and share industry knowledge, as well as building professional networks and enhancing individual professional development and learning.
To be updated
How to drive a number 1 beauty brand during COVID-19, 3 Dec, 13:00 - 14:00
Carolyne Denzler, Key Account Manager L’Oréal Luxe Germany (and MSc Strategic Marketing 2013 alumnus) spoke about how L'Oréal has maximized the use of digital services and consumer data in the light of COVID-19 in order to provide the level of personalised beauty experience. Watch a recording of the presentation here.
Over the Rainbow: What happens next for marketing post-lockdown, 8 July 2020
Our first online event featured guest speaker Will Tapp, Client Strategy & Planning Controller at ITV. He discussed five marketing scenarios for retaining, growing and attracting customers post COVID-19. Watch a recording of the webinar.
The importance of marketing personalisation panel session, 6 November 2019
Panel members included Sille Opstrup, Head of Digital, Connections and Content, Pernod Ricard UK, Simon Ingram, Global Account Director and E-commerce Lead at MediaCom and Rhodri Williams, Head of Digital at WebBox.
They discussed what is driving investment in marketing personalisation and the challenges in implementing this, a well as the future of personalised marketing. Read more about the discussion here.
Marketing Meet and Mingle: Talks by Amanda Hill – Chief Marketing and Customer Officer, Harrods, 26 March 2019
Amanda Hill discussed her role at Harrods, the changing shape of retail marketing and how they are developing ‘Communities of passion’
Content Marketing panel discussion, 19 September 2018
Our marketing panel of experts discussed the challenges of creating relevant and engaging content for different audience. The panel members were:
- Julia Kenyon – Global Brands Director, Factual Portfolio, BBC Studios
- John Montoya – UK Marketing Director, VICE Media
- Sophie Herdman – UK Content Director, Acast
The 12 Powers of a Marketing Leader, 28 February 2018
The Network kicked off with an inspiring event featuring keynote speaker and industry expert, Thomas Barta, co-author of the book The 12 Powers of a Marketing Leader. This was followed by informal evening networking session. The event was attended by current students, Business School and Imperial College alumni as well as external guests.