Andreas B. Eisingerich is Professor of Marketing and Programme Director of the Full-Time MBA.

He holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his master degree. His work has been accepted for a number of publications including the Journal of Marketing, Journal of Consumer Psychology, Journal of Service Research and Harvard Business Review.

Professor Eisingerich is best known for his work on brand management, consumer engagement, and service innovation strategies. Recently, Professor Eisingerich published a book together with Professor C. Whan Park and Deborah J. MacInnis called Brand Admiration: Building a Business People Love (Wiley; 2016), exploring how brand admiration can be built, strengthened, and leveraged over time.