This page requires JavaScript for better user experience.

Dr Rajesh Bhargave

Assistant Professor of Marketing

Dr Rajesh Bhargave is Assistant Professor of Marketing at Imperial College Business School. His research and teaching specialises in the area of consumer behaviour.

With a BBA from the University of Texas at Austin and a PhD in marketing from the Wharton School of the University of Pennsylvania, Dr Bhargave was on the faculty at the University of Texas at San Antonio prior to joining Imperial College London

His academic work has appeared in leading publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Psychological Science.

Published articles

Let’s share our likes together: why novelty and diversity are the new keys to marketing

People tire of experiences quicker if they are shared with others. With social media meaning more of our experiences are shared, that raises some major questions for advertisers...
Dr Rajesh Bhargave | 30 October 2017

Can a ‘cue of the cloud’ improve sales?

Dr Rajesh Bhargave examines whether an in-store reminder of the Internet can influence retail purchases....
Dr Rajesh Bhargave | 31 May 2017