Two Imperial MSc Strategic Marketing students have created a digital marketing magazine called They Don’t Love You.
A group of current Imperial College Business School students have launched a thought-provoking independent digital marketing magazine designed to encourage engagement and provide an open platform for opinions with a fresh, edgy attitude.
The two co-founders of the website, Riccardo Giani and Ferdinand Prinz, met whilst studying on the MSc Strategic Marketing programme.
The team came up with the idea for They Don’t Love You (or TDLY for short) after spotting a gap in the market for a cool indie marketing magazine which appeals to a broad audience.
Riccardo explains how the name was devised; “They Don’t Love You is a notion of marketing consciousness; critically acknowledging that brands (They) don’t actually love their customers (You), and vice versa brands often fail to win their customers’ love”.
Recognising the gap
The pair came up with idea after being passionate readers of blogs and other marketing-related press, but recognised a gap in the market for a young, fresh content-driven web-site. “We see TDLY as a platform for collaboration”, says Riccardo.
“We are looking to connect marketing-lovers who share their ideas, engage in discussions, those who will independently express their opinions to wider audiences”.
With such a rapidly developing industry, the website was designed to be on trend and have the cutting edge over its closest competitors. “We started reaching out to our social media-active class mates who are experts in their respectable fields of interest, like fashion and music”.