Shishir Bhanot is the Digital Marketing Manager at Pulse Group. He started his job here after completing his MSc in Strategic Marketing at the Business School in 2016. Based in Germany, Shishir has recently been involved in setting up a London branch of the company. During this time he has worked with the School to find the latest Pulse recruits.
Tell us about your job – what do you enjoy about it?
Honestly, everything. I currently handle the digital side of marketing at Pulse Group, and my role is very analytical and dynamic. This includes Search Marketing (both SEO and Google PPC), Paid Social Media Marketing, website content and management, and more. I have a lot of creative freedom and trust from my CEOs, which allows me to think outside the box, and develop and implement new ideas. We have a compact team, which really helps us learn from each other.
You have been involved in setting up the London branch of Pulse – what have been the biggest challenges so far?
Yes, exciting times. Following offices in New York and Milan, we recently opened our office in London, after having a remote UK team based in our headquarters in Hamburg, Germany. It has been a really fun experience so far, with setting up the office, having a successful launch and having our first events and meetings. We have an extremely motivated and talented team, which has been eager to ‘Pulse-ify’ the office, and have done so really well. It’s an exciting period for Pulse – we are looking forward to a strong finish to a so far exciting and successful year.
How did your time at the Business School help you with your career so far?
I worked for a couple of years in marketing and advertising before opting for my MSc in Strategic Marketing. It was an extremely important step and I took it at the right time, before kick-starting my career. I didn’t want to limit myself to one aspect of marketing, I wanted to focus more on strategic and project management side of marketing. For that, this course prepared me extremely well. My role involves a lot of strategic decision making, which I can attribute in great parts to the Strategic Marketing programme.
Why did you come to the Business School looking for new recruits?
Pulse already had a good working relationship with the Business School, having liaised with them on various projects over the last three years. Lara Daniel and Christoph Kastenholz, our CEOs, have previously lectured on the MSc Strategic Marketing course, which was a huge success. There was a lot of interest from the students, both in terms of the topic and recruitment as well. After this they went on to hire three students from that cohort (including me). Pulse have also worked with students for the past two years on consultancy projects and have been involved in panel discussions. All of these projects were extremely successful, and there was a lot of positive learnings for both sides. With such constructive experiences for us, it was very natural for us to then hire students from the Business School when we came to London.
What benefit do you get from staying connected to the Business School?
It is important for me to remain connected to the Business School and the alumni community as it is where my journey began. It is quite heartening to see both Pulse and the Business School so motivated to work together. As an alumnus, I truly believe in the quality of the Business School faculty, its network, and most importantly the crop of students studying there. It feels great to go back, reconnect with the teachers, with the School and everyone involved.
We received excellent support from the Business School’s Career Service during this process. They helped by advertising job positions for us on the College system, Simplicity, sent course-wide emails around to ensure that students see the jobs available and helped us in recruiting top talent