On Thursday 27 July, Captain Lin, Chairman of the Imperial College Alumni Association of South China and Imperial alumnus (Centre for Environmental Policy 2006), led a delegation of current Imperial College Business School Executive MBA students on a tour of some of Shenzhen’s innovative enterprises: SimplyWork Co-working, Royole and BYD Auto. Here he shares his views on the day:
“At 9 a.m, the delegation headed by Professor George Yip, the Associate Dean for Executive Programme, arrived at SimplyWork Co-working space, located at Idiopathic Information Technology Building in Nanshan District. The Director of SimplyWork introduced the business model, development history and brand concept and then showed the delegation around the 2-floor shared space. The Executive MBA students actively raised questions about the business model of SimplyWork, the business development and its operation in Shenzhen. Myself and Yinqi Liu, Investment Manager from Ginkgo Gofar Group, responded to these questions accordingly. The excellent and potential future entrepreneurs from both eastern and western countries communicated with each other in a energetic atmosphere. “Shenzhen Speed”, was the most surprising experience for these Executive MBA visitors during the whole trip.
“The delegation then moved onto the Royole, a technology company. The highly modern technology-feeling working space and product experience zone offered a breath of fresh air to the visitors. Dr. Bill Liu, President and CEO of Royole shared the entrepreneurial experience, core technology and commercial layout of Royole with the delegation.
"The delegation went on to experience Royole’s products, 3D head-mounted cinema Moon, and flexible displays on the site. In the afternoon, they finished with a visit to BYD Auto group in Shenzhen, bringing the day to a successful conclusion.”
The students showed their great learning enthusiasm and asked questions covering all aspects of corporation operation such as organisational management, product technology and brand strategy.