Earlier this month, MSc students from the Business School were treated to an eye-opening afternoon with Louis Vuitton Moët Hennessy (LVMH). I was fortunate enough to gain a place at the event, which began with an insight into the various roles available and testimonies from current employees.
We were introduced to LVMH, the conglomerate, with a series of videos that showcased its production processes. I was immediately captivated by the care and detail that goes into designing and manufacturing each product. Additionally, I was surprised by just how many brands LVMH owns. The list on the presentation was seemingly endless, with everything from watches to cosmetics making an appearance. We were shown how LVMH effectively managed this ecosystem with so many distinct brands (or “Maisons”), preserving the unique heritage of each one.
A career in luxury?
One of the brands owned by LVMH is Christian Dior. A representative from the firm discussed his experience as a trainee manager. He was given a lot of responsibility straight away, and was able to contribute to meetings with senior stakeholders. As an MSc Management student, I found this very exciting and definitely became more interested in a career in the field!
Moët Hennessy Digital Workshop
A few of us were selected to attend a digital workshop by Moët Hennessy. A Moët Hennessy representative introduced us to some new concepts like the View-Through Rate – the amount of consumers who watch a video advert through to the end. We were then shown a series of adverts for Hennessy X.O Cognac and given the task of allocating advertising spend to various digital platforms. I worked in a group with some MSc Strategic Marketing students, to determine which adverts should be used on which platforms, based on the length and format of the ads. Overall, it was a great experience and I was able to make some new friends from another programme.
Some students joined the queues for speed interviews with representatives from some of the brands. Although I didn’t get an interview, I had a conversation with a recruiter from Dior, Laetitia Lise, who told me about the internships and graduate roles at the company. There were positions available in areas like sales consultancy and facilities management. I was intrigued by the idea of getting to know more about the luxury products and how the boutiques are maintained. I am strongly considering applying!
The afternoon ended with a champagne tasting jointly hosted by Moët Hennessy and Imperial College Oenology Society (WineSoc). An expert from Moët Hennessy explained that the recipes of each champagne were inspired by their town of origin. Flavours were blended from locations around each town, creating consistency and balance in the Moët Hennessy taste. Heritage and tradition are clearly prominent themes in the luxury sector.
My friends enjoying champagne at the event!
We were given a glass of Moët & Chandon and another of Veuve Cliquot, and asked to choose our favourite – a difficult task! My favourite was Moët & Chandon as it was slightly sweeter.
When I signed up for the LVMH event, I couldn’t have imagined it would be as informative as it was. I gained an amazing insight into a sector I was already curious about, and made some solid industry contacts along the way!
Tennessee is studying our MSc Management programme.