Mark Kennedy

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Whilst students are away, what do our professors do with their time (aside from all of the world-leading research of course!)? We caught up with some of our academics to find out what is on their summer reading list.

Dr Mark Kennedy is Associate Professor of Organisational Behavior and Strategy, and Director of the KPMG Centre for Business Analytics at Imperial College Business School.  He recently shared what is currently on his reading list, and how it connects with his interest in disruption and innovation in changing markets.

Foreign Affairs Magazine: Hi Robot, Work and Life in the Age of Animation issue: “Robots will be disruptive to the economy and labor markets.” 

Zero Degrees of Empathy by Simon Baron-Cohen: “I have a general interest in cognition and empathy isn’t central to understanding disruption, but I’m curious.”

Steve Jobs by Walter Isaacson: “In his work at Apple computers, Steve Jobs led the development of numerous products that created new markets.”

I’ve been thinking a lot about disruption and the connection between innovation and cognition. The connection between these books for me, is that I’m really interested in this idea of how new markets displace existing ones. A factor that contributes to that is the blinders that people have to being able to appreciate the threats to new markets – so that means you have to study how cognition works, not just the high level stuff about the economy. My interest in cognition leads me to want to read books like Seeing What’s Next, and have an interest in things about empathy.
Mark Kennedy
Associate Professor of Organisational Behavior
Mark Kennedy

Of course, this short list doesn’t include all the books Dr Kennedy has been browsing for his research. These books can also be found on his bookshelf:

  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, by W. Chan Kim
  • Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change, Clayton M. Christensen
  • The Innovator’s Solution: Creating and Sustaining Successful Growth, by Clayton M. Christensen
  • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Geoffrey A. Moore

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About Kate Kennedy

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