SABMiller

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The Consulting Project is an opportunity for students on MSc Economics & Strategy for Business to experience what it is like to be faced with actual business challenges and to apply what they have learnt during the year. 

This group of MSc Economics & Strategy for Business students were consulting for SABMiller, to analyse market trends over time for alcohol and beer consumption in the US. SABMiller is the second largest brewing company in the world and includes brands such as Fosters, Grolsch, Miller and Peroni. It is headquartered in London and has operations in 80 countries world-wide.

The idea of the projects was to look at the macro-economic, social, political and behavioural triggers that resulted in a shift in the way alcohol has been consumed and give recommendations about future trends. “It was great to be out of my comfort zone and experience a real-life business situation,” said Alexander Vervaeke.

“Our consulting mandate was quite broad which enabled us to tackle the project in the way we best saw fit,” said Wilhelm Nykopp. Through rigorous qualitative and quantitative research, the team produced a universal model which they hoped could be applied to a number of different markets and accurately predict shifts in the industry.

Using the opportunity to work together, the group allocated work on a voluntary basis and divided tasks to be addressed by subgroups within the team. Meeting together regularly allowed them to collaborate their progress and assess the direction of the project. “We were given access to high level staff at SABMiller, and felt as though we were really contributing,” said Wilhelm.

Undertaking the project gave the students the chance to work alongside a globally recognised company on a challenging and ambitious topic. “It was exciting to conduct an analysis and develop recommendations that potentially have a profound impact on the organisation,” said Philip Ortmann. 

According to their feedback, the team delivered a compelling report and presentation which clearly identified development patterns. “I am interested to see to what extent our analysis and projections on the future outlook of the US beer market will be used by SABMiller,” said Alexander.

Meet the Team

Geoffrey Brandy
Acquired a wide scope of competences ranging from general engineering to economics through his academic curriculum and prior professional experiences. He gained further insight on the energy sector during his work placement at a European utility.

Stefan Diepenbroak
Stefan specialises in economics and strategy to assist companies or governments in shaping macroeconomic policies. He acquired professional experience in the public sector: embassies and the WTO.

André Gomes
André is a recent Management graduate having acquired most of his work experience in management accounting in the maritime construction sector in Portugal. Passionate about the Airline Industry, André has focused his studies on the fields of strategic management and macroeconomic perspectives.

Will Nykopp
Will aims to help companies and individuals reach their financial goals. He comes equipped with a range of experiences in asset management and a keen interest in improving business performance, as evidenced by an undergraduate and Master’s focusing on economics for business.

Phillip Ortmann
Philipp’s main academic interests lie in corporate finance and organisational behaviour. He has a generalist background having studied International Management in his BSc and is curious to learn more about different businesses and cultures around the globe.

Alexander Vervaeke
Alexander has a Master’s degree in commercial engineering with a major in accounting & finance. His professional interests lie in consulting and FMCG. After obtaining a second Master’s degree at Imperial College, Alexander will start his professional career at Unilever as a management trainee within Customer Development.

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