In our Global Strategy course, my classmates and I learned that place (a.k.a. location) is one of the 4 P’s (along with price, product, and promotion) and thus central to the marketing mix. So why exactly am I sharing this marketing knowledge with you? For one simple reason—the Business School’s central London location is one of the many great reasons to be here.
First off, the Business School is very accessible by public transportation. It is located a five-minute walk away from the South Kensington tube station and over 10 bus routes have stops near or on campus. Also, there are several student housing complexes that are located a short walk away. Each day, I leave my student hall in Chelsea and walk about 25 minutes to school. At first, I was not sure how I would feel about this daily commute but it has actually become one of my favourite parts of each day. London is absolutely beautiful—rain or shine—and I appreciate having this time to slow down and reflect on everything going on around me.
Second, the fact that the Business School is located in London adds so much to the overall experience of being at Imperial. London is home to the headquarters of over 100 of Europe’s largest 500 companies. This is great for job hunting purposes since I have easily been able to visit company offices for information sessions and interviews. The central London location is also great for enjoying my time outside of the classroom. On weeknights and weekends, I have been able to see musicals in the West End, shop at Covent Garden, explore Shoreditch (including a visit to the Cereal Killer Café and Lady Dinah’s Cat Emporium), visit Winter Wonderland in Hyde Park, go ice skating at the Natural History Museum, get bubble tea in Islington, run in some of the best parks on a daily basis, and of course, visit touristy sites such as Buckingham Palace and Shakespeare’s Globe Theatre. No matter what your interests are, you can always find some fun adventure to go on in London.
Finally, being in London makes it easy to visit other cities in Europe. This past weekend, in fact, my classmate Miriam and I took a night bus to Edinburgh, Scotland. If being a ‘bunk buddy’ on a nightbus isn’t syndicate group bonding, then I don’t know what is…Being typical postgrad students, we tried to travel on a budget. Our total transportation/housing cost was about £50 each for three days! We walked all around Edinburgh and visited castles, hilltops, and lots of Christmas markets. It was the perfect weekend getaway to refresh ourselves before studying for final exams.
If ‘it’s all about location,’ then Imperial College Business School really does have it all…