Corporate Strategy

We tend to trust people who are like us

Why every company needs its shepherds – steering external ideas to become internal innovations

For new business models to displace the old ones, their proponents first need to make clear why the industry needs to change

Boom and gloom: what hotels can teach investors

Sweden’s number one tourist attraction has a lot to teach businesses about embracing paradox and making customers say “Wow!”

A positive, self affirming arrangement can bring employees closer and strengthen their connection to an organisation

How to not sell out

How to rebuild your reputation after a scandal

Design firm Alessi's lauding of its own history and products holds an important lesson in how business can use stories to reduce resistance to change

You don’t have to be domineering and bullish to be successful in business

Can a university partnership help solve your business challenge?

A year of uncertainty means shoppers are hungry for a deal, but things look perilous for bricks-and-mortar retailers