Customer-Brand Relationship | Imperial College Business School

Social media boycott

Marketing

Do social media-led brand boycotts work?

Omar Merlo

Many Minds

Delivering brand resilience in the digital era

Rajesh Bhargave

Business Insider quotes Dr Rajesh Bhargave on how companies can raise prices without alienating customers

Andreas Eisingerich Imperial College Business School

Marketing

Brand admiration: how to build a business that people love

Strategy & Leadership

The Icehotel: redefining management via paradoxes and intangibles

Andreas Eisingerich Imperial College Business School

Marketing

Love only gets you so far: like the rest of us, brands need trust and respect

Transparency Imperial College Business School

Marketing

Is transparency always the best policy?

Neon premium service icon

Marketing

How to ensure customers are the focus of your organisation

iphone

Strategy & Leadership

Loose lips build ships: Leaks and rumours are a part of the iPhone brand

Wall Street sign being cleaned

Marketing

Why we should think before we judge "dirty" professions

couch

Entrepreneurship & Innovation

The art of the pivot: how new ventures change course without losing followers

vespa bike

Management

Your company's history is a proprietary resource

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