Identification

We have more freedom than ever to define our own identities, but what other people think of our skills, ideas and thinking isn’t entirely under our own control

Donald Trump and Michael Gove were right: consumers really don’t like experts

Pivoting – radically changing course – without losing key followers is often necessary but tricky for new ventures: resetting relationships helps them pull off this feat

Corporate stories must be curated and nurtured – they’re a valuable asset for the future

Is there really no such thing as bad publicity? Elena Dalpiaz, Assistant Professor of Strategy, looks at the benefits and disadvantages controversial associations bring to business

How access-based services may (still) help save the planet in times of COVID-19