If we want to do something self-serving, we convince ourselves the victim has nothing in common with us
Identification
A positive, self affirming arrangement can bring employees closer and strengthen their connection to an organisation
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How to not sell out
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Design firm Alessi's lauding of its own history and products holds an important lesson in how business can use stories to reduce resistance to change
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We have more freedom than ever to define our own identities, but what other people think of our skills, ideas and thinking isn’t entirely under our own control
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Donald Trump and Michael Gove were right: consumers really don’t like experts
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Pivoting – radically changing course – without losing key followers is often necessary but tricky for new ventures: resetting relationships helps them pull off this feat
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Corporate stories must be curated and nurtured – they’re a valuable asset for the future
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Is there really no such thing as bad publicity? Elena Dalpiaz, Assistant Professor of Strategy, looks at the benefits and disadvantages controversial associations bring to business
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How access-based services may (still) help save the planet in times of COVID-19