Identification | Imperial College Business School

An arrow rising above a stack of coins as various food products, boxes and trolleys float around it

Marketing

Why do poorer consumers often pay more?

Many Minds

How underperforming companies derail diversity in the boardroom

Laura Noval

Strategy & Leadership

When businesses hurt clients, it’s because they don’t like them

Christian Hampel

Strategy & Leadership

Corporate partnerships: how deals can unite or alienate your employees

Entrepreneurship & Innovation

How to not sell out

Elena Dalpiaz

Strategy & Leadership

Get employees onside with a story

Political cartoon of Robert Gascoigne-Cecil asleep at work

Management

What does my job say about me?

dissimilarity

Marketing

Online reviews: when good feedback goes bad

couch

Entrepreneurship & Innovation

The art of the pivot: how new ventures change course without losing followers

vespa bike

Management

Your company's history is a proprietary resource

Jack the Ripper advert

Strategy & Leadership

3 times brands courted controversy

A woman looking anxious

Marketing

Coronavirus: too worried to take an Uber?

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