Mobile-Only Banks – Innovators, Disruptors or Angry Birds?
Customers used to be loyal to traditional high street banks because they thought bigger institutions were safer. However, soundness of high street banks has been questioned after the financial crisis of 2008, when the UK Government had to prop up the banking system with a massive £1 trillion bailout. In addition, traditional banks had been discredited by a series of scandals – LIBOR, FX fixing, and mis-selling of products to name a few.
In response, policymakers and regulators have implemented measures to improve competition within the banking sector. As part of this reform, full banking licenses have been issued to a number of mobile-only UK banks. Mobile only banks provide technology-enabled, highly personalized services that come with a promise of leveraging a combination of addictive gameplay, sleek style, and low price into a potentially viable franchise with long-term potential for profit. Or do they?