It’s predicted that by 2021, 75% of total marketing budget will go to digital marketing (Salesforce Research). This is a 21% growth from 10 years ago when marketers spent around 62% of their total marketing budget on digital channels.
It’s clear that the marketing landscape has shifted and evolved – but have you as a marketing professional and leader?
You’re invited to the exclusive launch event for the MSc Strategic Marketing (online, part-time), our new programme commencing in 2020.
Marketing leaders of the future will have a toolkit that extends past traditional marketing theories. You need advanced skills in data analytics, a deep understanding of digital platforms and advertising, as well as an understanding of international business and communications challenges of our globalised society.
At this event we will help you understand the skills you need to be a marketing industry leader and how the MSc Strategic Marketing (online, part-time) will prepare you to lead in uncertain times.
You will hear from our keynote speaker, Andrew Giordano, Vice President of Revenue Operations at DoubleVerify. Andrew will unpack the current digital advertising climate for brands, explaining why there is a demand for transparency in digital media and the tools marketers can use to achieve this. He will also give an insight into in-demand skills and knowledge of marketing professions by large brands and organisations.
Following this is an industry insight panel with digital marketing professionals. They will discuss their career journey to-date and share wisdom they have gained along the way, as well as mistakes, learnings and triumphs. As alumni of the MSc Strategic Marketing campus programme, they will share an insight into the skills that have been vital in their development, and the advantages studying at Imperial has afforded them.
Who is this event for? This event is open to anyone considering our new MSc Strategic Marketing (online, part-time) to chat to our Recruitment and Admissions teams, as well as those interested in networking with other ambitious marketing leaders, and hearing our keynote and industry speakers.
18.00 – 18.30 Registration
18.30 – 18.45 Welcome: what is the MSc Strategic Marketing (online, part-time) programme?
Aram Karakashian, Director of Global Marketing and Recruitment
Sarah Wilsey, Programme Director of Management Programmes
18.45 – 19.20 Keynote: advertising in the digital market
Andrew Giordano, VP of Revenue Operations at DoubleVerify
19.20 – 19.45 Industry insight panel: navigating a career in marketing and the skills to succeed
MSc Strategic Marketing alumni
19.45– 20.45 Networking drinks
Can't make it to London? We will be live streaming the event so you can join in the celebrations from anywhere in the world.
Meet our event speakers
Andrew Giordano, Double Verify
Andrew has extensive experience in the verification space having worked at DoubleVerify since 2011 and has been integral in driving market awareness and education on brand safety, fraud, viewability and the application of these services to enrich customer data and media analytics. In addition to working at DoubleVerify, Andrew serves as an Advisor to multiple companies in the digital media industry and as a Board Member of Maas Media Group.
Aram Karakashian, Imperial College Business School
Aram oversees the global Marketing and Recruitment teams at Imperial College Business School where he provides strategic and operational direction to attract and select talent from around the world to MBA and MSc postgraduate programmes. Prior to this, Aram spent seven years at London Business School leading on the expansion of their MSc programmes and overseeing the Global Recruitment team. He is a member of the Forté Sponsor Advisory Council and a regular speaker at conferences and events.
Dr Sarah Wilsey, Imperial College Business School
Dr Sarah Wilsey is Programme Director of Imperial's Management programmes which includes MSc Strategic Marketing and MSc Strategic Marketing (online, part-time). Sarah has a PhD in Chemistry and started her career as an academic before taking on the role of Service Manager for the EPSRC national service for computational chemists. She joined the Business School in 2008 and has led the operational delivery of multiple MSc programmes across the School, including overseeing the design and launch of two new Master’s and setting up an international exchange programme for the School.
Lambros Efstathiou, KPMG
is a Marketing Campaign Manager at KPMG. His role entails leading campaign development, marketing effectiveness, brand management, proposition development and content strategies. He is increasingly focused on ROI-driven marketing through leveraging technology and digital. Lambros has experience working with brands in the energy, financial services, entertainment, telecommunications and real estate industries. He previously worked at advertising agency, Havas Media Group, and more recently led 360-degree campaigns at global real estate firm, Colliers International.
Julia Neuhold, dotdigital
Julia works is part of the Product Marketing team at dotdigital, a SaaS provider for omnichannel marketing in London. As a product marketer, she works at the intersection between product, marketing, and sales. She started her career gaining experience in various advertising and media agencies before choosing to follow her passion into the tech world and leading the growth-marketing of a Vienna-based startup. Julia is also a graduate of our MSc Strategic Marketing class of 2018.
Riccardo Muttini, Amazon
Riccardo is a Brand Specialist in the Health and Personal Care team at Amazon with previous experiences at Rocket Internet, P&G, L'Oréal and Ermenegildo Zegna.
Eleonore Cossery, Accenture
Eleonore is an Innovation Consultant at Accenture, a world-leading Technology consultancy, reporting directly for the Global Innovation lead of Accenture and traveling worldwide to support fortune 500 companies in designing the future of their organisation. Eleonore is considered a global expert in Emerging Tech & Innovation and regularly travels to meet C-suite clients all across the world. Eleonore is also a graduate of our MSc Strategic Marketing class of 2015.