Carolyne Denzler, Key Account Manager L’Oréal Luxe Germany (MSc Strategic Marketing 2013) will outline how L'Oréal has maximized the use of digital services and consumer data in the light of COVID-19 in order to provide the next level of personalised beauty experience.
This event is being hosted by Imperial's Marketing Professional Interest Network, which aims to to provide a platform for those with similar industry backgrounds to discuss best practice in marketing and share industry knowledge, as well as building professional networks and enhancing individual professional development and learning.
About the speaker, Carolyne is a German native with an international background who spent multiple years living abroad in New York, London and Barcelona. After graduating from Imperial College Business School in 2013 with a MSc in Strategic Marketing, Carolyne gained first experiences in luxury Marketing & Communication at TOM FORD and MAC Cosmetics. In 2014, she has kick-started her career at the world leader in beauty: L’ORÉAL. Ever since, Carolyne has truly established herself as a passionate marketeer with a 24/7 innovative mindset and a track record of more than 6 years of experience in B2C/B2B Marketing, Digital Marketing and Sales, having worked for some of the world’s most renowned luxury beauty brands such as Lancôme and Giorgio Armani.
This event is open to all alumni of Imperial, as well as students, staff and guests. There will also be a chance to ask questions following the presentation. A link to join the virtual event will be sent to all registered attendees in advance to the email address provided during registration.