Join this Business of Being Human event and hear from Jo Fairley discuss the importance of being true to your values, in life, and in business.
About this Event
Serial entrepreneur and co-founder of the luxury chocolate brand, Green & Black’s, Jo Fairley is an iconic businesswoman. From humble beginnings to a global leader in ethical companies, Jo paved the way to others to follow her sustainable business model and continues to be a key player in the industry.
It all started in 1991, when, driven by her commitment to organic food production and greener business practices, Jo co-founded Green & Black’s alongside her husband. Three decades later, the organic food range is worth over £20 million and has been named the UK’s Coolest Food Brand for eleven consecutive years by Coolbrands Survey.
Using only ethically sourced cocoa and creating products from every element of the produce ensures that the brand, which has been owned by Cadbury since 2005, remains a leader in sustainable business. For her influential entrepreneurship, Jo was the recipient of the World Aware Award, a testament to her dedication to environmentally friendly principles.
Jo has not stopped at one market-dominating venture, having since co-founded Judges Bakery, The Perfume Society, and Beauty Bible, but one thing has not changed: her set of values remains at the heart of everything she does.
Discover how being true to her values has helped Jo navigate her life and career, how businesses and brands really embraced the idea of doing good last year, and what the iconic children's television programme "Blue Peter" has to do with all of this.
This event is a part of The Business of Being Human series, which is open to all the Imperial College London community.
If you have any questions about the event, please email the Student Life team at the Business School - firstname.lastname@example.org