Event details
The Marketing Professional Interest Network present their first in person event for 2 years!
Marketing in person event: how to bring innovation to market in a traditional category - a case study from ITV
Join us at Imperial College Business School to hear Will Tapp, Client Planning and Strategy Controller at ITV, discuss key marketing innovation strategies and present a success story on how ITV has been able to create a new culture of experimentation under one innovation studio ‘AdLabs’ to define the future of advertising in the UK.
After the talk, there will be an opportunity to network with other marketing professionals, alumni and students with drinks and canapés.
The event is open to all marketing professionals, alumni and students.
18.00-18.30 - Registration with tea and coffee
18.30-19.15 - Will presents
19.15-19.45 - Q&A
19.45-21.00 - Networking with refreshments
Venue: Lecture Theatre 2 Business School (in the drum of the main entrance)
Speaker: Will Tapp, Client Planning & Strategy Controller - ITV
Will has worked in advertising and marketing for 15 years. He started his career in Account Management, working on Unilever, Mars, easyJet, and Land Rover. Will rose to the heady rank of ‘Global Business Director’ before a career in strategy beckoned.
Prior to joining ITV, Will was a strategist for Google Arts & Culture - giving him the opportunity to work with The National Gallery, The British Fashion Council, The Met, Unesco, and Public Enemy (amongst many others).
Currently Will is the co-lead of ITV's newly established Measurement Innovation Team and is also one of the three founders of ITV AdLabs - the home of digital innovation at ITV Commercial.
More information on the Marketing Professional Interest Network can be found here