Join Imperial's Marketing Professional Interest Network for a topical panel discussion on the importance of marketing personalisation:
- Why are brands putting personalisation at the top of their agenda
- Who is doing personalisation well?
- What challenges do we as marketers face in implementing personalisation and how can we overcome these?
This will be followed by a networking reception over drinks and nibbles. The event is open to alumni, students and anyone working in or interested in marketing. The panel will be chaired by committee members Elodie Levasseur Head of International Marketing at Universal Publishing Production Music and Laura Zambon (MSc Strategic Marketing 2016), Account Manager at Blue 449. They will be joined by Sille Opstrup, Head of Digital, Connections and Content, Pernod Ricard UK, Simon Ingram, Global Account Director & E-commerce Lead at MediaCom and Rhodri Williams, Head of Digital at WebBox.
Meet the speakers:
Sille Opstrup, Head of Digital, Content and Connections at Pernod Ricard UK
Sillie has previously helped M&S set up their digital marketing function, worked at a leading digital agency, and in publishing. Passionate about using digital technologies and platforms to genuinely delight people and build brands in new and innovative ways.
Simon Ingram, Global Account Director & E-commerce Lead at MediaCom
Simon started his career over 20 years ago helping to build out what would become Mediacom UK’s performance business and now runs global and European teams leading accounts like eBay, adidas and Bose who have all heavily invested in personalisation to help drive better consumer experience. He also supports e-commerce centred strategies more broadly across Mediacom’s global network.
Rhodri Williams, Head of Digital at WebBox
Rhodri has over 15 years of experience in digital marketing working both agency and brand side. He has worked on digital strategies for brands such as Pizza Express, Universal Music Group and FeverTree to name a few. Currently, he is Head of Digital for WebBox where he works on UX, web development, social media and digital marketing projects for their local, national and global clients. Rhodri has a huge love and passion for all things digital and marketing and loves to share his experience and knowledge to help and inspire individuals and brands to grow.
Elodie Levasseur Head of International Marketing at Universal Publishing Production Music
Chairing the panel discussion is Elodie, a committee member of the Marketing Professional Interest Network. In her role at Universal she is responsible for growing brand awareness and marketing strategies. Elodie previously worked Imperial College London as a Senior Marketing Executive.
Laura Zambon (MSc Strategic Marketing 2016), Account Manager at Blue 449, part of Publicis Groupe
Laura will chair the panel alongside Elodie, and is also a member of the Marketing Professional Interest Network committee. Laura’s career so far has focused on developing cross channel campaigns for global and UK based brands.
Agenda & timings
18.30 Arrivals tea & coffee
19.00 - 19.45 Panel conversation
19.45 - 21.00 Networking reception
Tickets cost £10 for students and £12 for alumni and guests. Please register in advance.