Consumer behaviour

Event details

8 July 2020
13:00 - 14:00
Alumni

This online event will explore how customers are likely to respond in the post-lockdown environment and how this might differ across categories. And what are the implications for marketing? This is the latest event from the Marketing Professional Interest Network

Guest speaker Will Tapp, Client Strategy & Planning Controller at ITV will cover:

  • 5 x consumer demand scenarios
  • Covering supermarkets, FMCG, travel, automotive, the high-street, tech and alcohol (amongst others)
  • With associated marketing strategies
Will Tapp Will Tapp, Client Strategy & Planning Controller

Speaker biography

Will has worked in advertising and marketing for 15 years. He started his career in Account Management, working on Unilever, Mars, easyJet, and Land Rover. Will rose to the heady rank of ‘Global Business Director’ before a career in strategy beckoned.

Prior to joining ITV, Will was a strategist for Google Arts & Culture - giving him the opportunity to work with The National Gallery, The British Fashion Council, The Met, Unesco, and Public Enemy (amongst many others).

During his career, the campaigns that Will has worked-on have been honoured by the IPA, Cannes, the UK Marketing Society, and the D&AD's. Will also has an MBA from London Business School and two small children who keep him on his toes.

Event details

8 July 2020
13:00 - 14:00
Alumni

Event details

Date: 8 July 2020
Time: 13:00 - 14:00
Audience: Alumni
Contact: