Managers who set customer-centricity as their “north star” make their organisations more resilient in today’s uncertain economy, involving rapid changes in customers’ preferences and behaviours. But how can you make your organisation more customer-centric? Beyond just imagining the world through customers’ eyes, managers can draw on several tools and frameworks to bring the voice of the customer throughout the organisation.
In this Imperial Future Matters webinar, Imperial College Business School Associate Professor of Marketing, Rajesh Bhargave, explores the key business benefits of customer-centricity and provides tools and frameworks to better enable your organisation to put its customer at the heart of its operations.
Dr Rajesh Bhargave is Associate Professor of Marketing at Imperial College Business School. His research and teaching specialises in the area of consumer behaviour.
Dr Bhargave’s academic work has appeared in leading publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Psychological Science, and Journal of Personality and Social Psychology.
He teaches in various programmes at Imperial College Business School, including courses in Ph.D., Executive Education, MBA, and pre-experience Masters.