Imperial College

Key information

Duration: 2 months (online, part-time)
Programme dates:
Location:
Address
Study Online, Two months
Fees: £1,280

Programme overview

Imperial Digital Marketing: Customer Analytics & Engagement will enable you to use new technologies to take advantage of ever-increasing data availability and optimise your marketing strategy for digital. This programme combines deep consumer insights and strategic brand management with cutting edge analytical tools. 

The two month online programme draws on expertise from Imperial College Business School faculty, industry experts and case studies. You will also draw on the expertise of your peers to grow your understanding of digital and the opportunities it bring for your organisation and career. 

You will experience live online teaching sessions, video lectures, interactive activities and assignments whilst receiving personal support from a dedicated Learning Team.

You will finish the programme prepared to implement your learnings, and with a verified Digital Certificate from Imperial College Business School Executive Education. 

Who should attend?

This international programme is designed for mid to senior-level managers looking to incorporate digital into their organisation's marketing efforts. It is applicable across industries, including advertising, banking, consulting, financial services, FMCG, healthcare, IT and retail. 

Learning objectives

  • Identify the most effective digital channels to reach your customer and enhance the reception of your digital marketing efforts

  • Incorporate marketing analytics tools into your digital marketing strategy and develop an effective digital marketing campaign

  • Build strong customer-brand relationships digitally and engage your customers effectively

  • Predict customer behaviour and sentiments using data and turn customer engagement into sales

  • Allocate your resources across channels efficiently

What you will learn

Module 1: Getting Attention Online

Module 2: Winning Minds, Hearts and Sales: Marketing Analytics

Module 3:  Customer Online Engagement

Module 4: Know Better Serve Better: Marketing Analytics

Module 5: Turning Engagement Into Sales

Module 6: Marketing Analytics Approach

Find out more

Programme faculty 

Andreas Eisingerich

Andreas Eisingerich 

Professor of Marketing and Head of the Department of Analytics, Marketing & Operations

Professor Eisingerich holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge, Judge Business School, where he also earned his Master’s Degree.

Professor Eisingerich focuses on brand attachment, consumer engagement, service innovation and digital marketing strategies.

Gokhan Yildirim

Gokhan Yildirim

Associate Professor of Marketing

Dr Yildirim received his PhD in Business Administration & Quantitative Methods with a major in Marketing from Carlos III University in Madrid. He holds a BA degree in Business Administration from Marmara University in Turkey.

Dr Yildirim’s research focus is measuring and improving marketing returns on investment.

Key information

Duration: 2 months (online, part-time)
Programme dates:
Location:
Address
Study Online, Two months
Fees: £1,280