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Digital Mindset for Customer Value

Who is this programme for?

This programme is primarily for Functional Directors who typically have at least 10-15 years of work experience and other executives who have influence on key marketing decisions and on the strategic direction of their organisation, as well as managers and entrepreneurs. It is ideal for ‘non-digital natives’ and professionals wishing to leverage customer insights together with technology.


With direction from our thought leaders, and through feedback from other programme delegates, the programme will help you adopt a strategic approach to marketing in a digital environment. Through exposure to some of the latest and most powerful ideas in strategic customer management, you will develop a digital mindset in creating, communicating and delivering value to your customers and creating enduring financial returns for your business.

Topics include:

  • Strategies for customer acquisition and retention
  • Using technology to enhance customer engagement, brand experience and loyalty
  • Understanding and predicting customer behaviour through technology
  • Designing and deploying powerful customer-centric value propositions
  • Digital growth marketing
  • The digital marketing toolkit
  • Using data analytics to make better decision and implement strategy with agility

Programme key info

4 days
Imperial College Business School

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