Key information

Duration: 5 days
Programme dates:
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to
Location:
Address
Imperial College Business School, London, UK
Fees: £5,600

Course overview

In this intensive five-day programme you will gain the skills to develop and implement a digital transformation strategy within your organisation. Drawing on insights from Imperial College Business School faculty, industry leaders, case studies and your peers, you will develop a robust understanding of digital cultures, foundations and frameworks to craft your own transformational strategy.

Participants will undertake a personalised learning experience where they develop their own digital transformation strategies, with coaching from experienced academic and industry leaders throughout their journey. A network of experienced and international programme peers will assist you in crafting and stress-testing your strategy.

The programme concludes with a ‘dragon’s den’-type scenario where participants pitch their digital transformation strategies to a panel of experts. You will leave with practical feedback and insights, feeling prepared to implement your digital transformation strategy within your organisation.

Who should attend? 

This course is designed to equip mid to senior-level executives with insights and practical skills to develop their own digital transformation strategies. The diverse programme cohort will include participants from a range of countries, job functions and industries.

Learning outcomes

  • Develop a robust understanding of digital transformation

  • Build a solid understanding of the key challenges that can help and hinder a successful digital transformation strategy

  • Develop a digital transformation strategy that can be taken away and implemented

  • Stress tested your strategy with industry experts and a network of experienced peers

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Find out more about this course and if it is right for you.
Administrative label
Digital Transformation modules

Programme content

Day 1

Digital Transformation in perspective: Why you need a digital culture
Daniel Rowles, Lecturer at Imperial College Business School

This part of the programme walks you through the range of factors that have lead us to the fast changing environment we find ourselves in. It explores the technology behind the change and in turn explains what this means for our organisations. As well as helping us understand the present, this section also prepares us for a future in which the pace of change will increase, and in which organisations will not survive unless they are prepared for constant change.

  • The increasing pace of change

  • The technology catalyst

  • New channels, tools and business models

  • Why organisations really fail at digital

Research Insights from CMI book of the year “Building Digital Culture”
Thomas Brown, Consultant and Executive Advisor

Plotting your digital journey
Daniel Rowles, Lecturer at Imperial College Business School

In this part of the programme we then start to build the steps we must go through to achieve our journey to implementing an effective digital transformation. As well as talking through some of the practical steps that we need to take along the way, the section takes a look at a number of examples from organisation that have already gone through the journey and successfully implemented their digital transformation.

  • Digital is dead – What ‘being digital’ means for your business

  • Auditing your strengths and weaknesses

  • Building your plan: goals and objectives

  • How to do it and who’ll you’ll need with you

  • Your strategic approach

Lessons from the industry
Jeremy Waite, Chief Customer Officer at IBM iX

Day 2

The Digital Transformation Framework
Daniel Rowles, Lecturer at Imperial College Business School

This part of the programme gives you a structured framework of all of the things you’ll need to consider to build an organisation that is operating in a constantly changing environment. The section works as both the core building blocks of your strategy, but also as a reference and guide that you re-visit as you take on the particular challenges involved. Throughout this section over three days you will build your digital transformation strategy plan and constantly test it against industry best practice and learn from the success and failure of other organisations.

The Digital Transformation Framework: Foundations
Daniel Rowles, Lecturer at Imperial College Business School

The Foundations section will help you understand and explore the core things that need to be in place for a successful digital transformation and build the central parts of your digital transformation strategy. This section will help you clarify the key objective and vision you will need for your digital transformation and how gaining and keeping leadership buy-in throughout the process is key to success. You’ll learn the techniques and methods to create an agile organisation, including agile working methodologies and organisational structure and design. You’ll go on to look at environmental analysis tools and frameworks to understand the environment we are operating in, and build an understanding of the central role of skills and talent throughout the organisation.

  • Definition and Vision

  • Leadership

  • Agility

  • Environment

  • Skills and talent

Change and Culture and The Role Data Artistry Can Play to Drive Change
Daniel Rowles, Lecturer at Imperial College Business School

Lessons from the industry
Mark Kennedy, Associate Professor at Imperial College Business School

Day 3

Design Thinking Workshop: Building Your Digital Strategy
Ileana Stigliani, Associate Professor of Design and Innovation at Imperial College Business School

Design Thinking Workshop: Building your digital strategy (cont)
Ileana Stigliani, Associate Professor of Design and Innovation at Imperial College Business School

Design Thinking Workshop: Building your digital strategy (cont)
Ileana Stigliani, Associate Professor of Design and Innovation at Imperial College Business School

The Digital Transformation Framework: Readiness
Daniel Rowles, Lecturer at Imperial College Business School

In the readiness section you’ll learn about the technologies, techniques and processes that can make or break your digital transformation. As well as learning from industry experts, you’ll also have the opportunity to explore Imperial Colleges world leading research into topics like Organisational Architecture, Artificial Intelligence, Cybersecurity and Blockchain. You’ll use this knowledge to build you digital transformation strategy and understand the risks and opportunities each of these technologies provide. You’ll also explore the internal processes, structure and working practices that are often at the heart of digital transformation failures, and you’ll learn from both success and failure case studies so we can avoid these pitfalls.

  • Strategic Positioning

  • Translation and communication

  • Technology

  • Process and governance

  • Structure

  • Connections

Day 4

The Digital Transformation Framework: Performance
Daniel Rowles, Lecturer at Imperial College Business School

The Performance section of the programme will deep dive into measuring the success of our digital transformation strategy, help us build measurement frameworks for iterative improving and look at how measuring ROI is key to digital transformation success. You’ll learn how to tie digital measurement techniques to your organisations financial success, and in turn how this can help build a culture of innovation and internal entrepreneurship.

  • Measurement

  • Innovation and entrepreneurship

  • Financial

The Digital Transformation Framework: Iteration
Daniel Rowles, Lecturer at Imperial College Business School

Digital Transformation Strategy Step by Step Template
Daniel Rowles, Lecturer at Imperial College Business School

The Digital Transformation Framework: Keeping up with change
Daniel Rowles, Lecturer at Imperial College Business School

In this part of the programme we look at what happens once you’ve been through the process. We explore the techniques and approaches that will prevent you from lapsing back into previous approaches and how you can filter the ongoing change to work out what’s important and what’s not. Most importantly section chapter will explore how other organisations have dealt with the most common pitfalls and problems, so we can avoid the same challenges.

  • Keeping measurement at the core

  • Separating the ephemeral from the enduring

  • Distributed development (sharing the load)

  • Internal entrepreneurship and collaborative innovation

  • Who to follow and what to watch

Lessons from the industry
Alistair Welham, Head of Marketing & Communications at Aegon
 

Day 5

Digital Transformation Strategy Development and Coaching
Daniel Rowles, Lecturer at Imperial College Business School and Thomas Brown, Consultant and Executive Advisor

You’ll now have time to work in groups and with an industry expert to build out your digital transformation strategy plans and start to refine and add detail. You’ll also carry out a series of ’stress tests’ on your strategies to see how they might perform as they are implemented and you’ll do a series of practice pitches in preparation for your final day ‘dragons den’.

Digital Transformation Strategy Development and Coaching (cont)
Daniel Rowles, Lecturer at Imperial College Business School and Thomas Brown, Consultant and Executive Advisor

Transformation Strategy ‘Dragons Den’
Daniel Rowles, Lecturer at Imperial College Business School
Thomas Brown, Consultant and Executive Advisor
Gemma Butler, Marketing Director at the Chartered Institute of Marketing
Mark Abrami, Social media expert at Hootsuite

In the final section of the programme you will pitch your Digital Transformation strategy at our panel of industry experts and leading academics for practical feedback and insights.

Transformation Strategy Refinement and Completion
Daniel Rowles, Lecturer at Imperial College Business School and Thomas Brown, Consultant and Executive Advisor

Complete your strategy with the feedback gained and reflect on your learning over the 5 days. Leave with a completed Digital Transformation Strategy plan and guidance documents on how to implement it.

Programme faculty

Daniel Rowles

Daniel Rowles

Daniel Rowles is a Lecturer at Imperial College Business School, CEO of TargetInternet.com and Programme Director of Digital Transformation Strategy. Daniel has been working in Digital Marketing for the past 20 years, with extensive experience working both client-side and within the agency environment. He is also a Course Director for the CIM and a certified Google Squared trainer.

Ileana Stigliani

Ileana Stigliani

Ileana Stigliani is Associate Professor of Design and Innovation at Imperial College Business School. She received her PhD in Management from Bocconi University, Milan. Her research focuses on the cognitive aspects of innovation. In particular, she studies how material artefacts and practices influence cognitive processes – such as sensemaking and sensegiving, categorisation, and perceptions of organisational and professional identities – within organisations.
 

Mark Kennedy

Mark Kennedy

Mark Kennedy is an Associate Professor at Imperial College Business School. Mark has substantial experience in consulting and high technology. Before becoming an academic, he was a Principal in the management consulting unit of Computer Sciences Corporation and a software engineer and product manager for a Santa Clara, CA-based startup. As a consultant, Mark has served clients in technology, healthcare and entertainment on difficult issues at the intersection of strategy, leadership, and organisational change. Mark’s research includes the emergence of new markets and industries and the more basic building blocks of organising —categories, identities, forms, strategies, practices and reputation criteria.

Gemma Butler

Gemma Butler

Gemma Butler is the Marketing Director at the Chartered Institute of Marketing. Prior to joining CIM she was at Xerox and Sony where she spent much of her career specialising in commercial strategy and proposition development, as well as category buying. Gemma has been fortunate enough to travel the world with her roles and bring to market some of the coolest products in consumer electronics. In her current role at CIM, Gemma is responsible for leading her department in all things marketing and is part of the senior management team responsible for building and driving the strategy and direction of CIM. Called on frequently in the press, she is provides insight and opinion in communicating what marketing needs to do, both internally and externally to raise its importance as a critical business function.

Jeremy Waite

Jeremy Waite

Jeremy Waite works at IBM iX where he celebrates the work of their customers in media, entertainment, energy and utilities. Jeremy works with global design teams, engineers, data scientists, researchers and developers and helps organisations to disrupt their themselves and transform their business, all with the goal of improving customer experience. He gives around 50 keynotes each year on stages around the world and works alongside IBM iX’s research partners to help create new insights around changing customer behaviour and marketing trends.

Mark Abrami

Mark Abrami

Mark Abrami is a well respected social media expert at Hootsuite with comprehensive experience within the e-commerce and brand marketing arenas. Mark has expertise in the challenges of delivering a global strategy with local relevance, as well as remote-managing global teams of direct reports. Mark helps brands and organisations create immersive online brand experiences, foster greater consumer engagement and deliver increased sales and profits.

Alistair Welham

Alistair Welham

Alistair Welham leads marketing communications for Aegon in its ambition to help customers build a lifetime of financial security. His career began in financial services with Bristol & West Building Society, before moving on to become Hamptons Marketing Director. Switching sectors to lead the nationwide expansion of the CarLand car supermarket chain and then the launch of Mercedes-Benz Direct. Returning to financial services in 2005 he brought Derbyshire, Cheshire and Dunfermline Building Societies together with Nationwide Building Society, then moved on to launch Virgin Money in 2011 and grow the Elevate platform for AXA Wealth.

Thomas Brown

Thomas Brown

Thomas Brown is a consultant, executive advisor and prolific writer who’s passionate about marketing, brand, digital and content. In early 2016 he founded ThinkStuff, an ideas, words and action consultancy, where he helps businesses to find an authentic, coherent and relevant voice, and helps them to navigate a digitally-centric world where the only certainty is change itself. 
His consultancy and advisory work services clients in the US, UK and Europe on both local and global assignments, across financial services, professional services, education, non-profit, media and marketing services.
 

Key information

Duration: 5 days
Programme dates:
to
to
Location:
Address
Imperial College Business School, London, UK
Fees: £5,600
Administrative label
Digital Transformation cta
Administrative label
Digital Transformation apply

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Jose Rosario
José Rosário
Programme Advisor

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