Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from marketing analytics and aggregating and understanding diverse information sources in decision-making, to the nature of purchase decisions. Our research offers important insights and solutions for firms and organisations in a range of industries.
Businesses will often say customers are top of their agenda, but too often the needs of clients slip by the wayside.
Certain professions are considered "dirty" even by those who know little about them, but society could benefit from banishing this stigmatisation, argues Dr Sven Mikolon
Sin taxes might change people’s behaviour – but not always in the way intended
The School's work on marketing is led by the Department of Analytics, Marketing & Operations.