Our academics do research in the areas of business analytics and the design and management of processes across the manufacturing and services sectors. Faculty research interests are broad, with expertise in services, pricing, transportation, manufacturing, supply chain, health, energy, retail, digital transformation, marketing, and finance.


Key information

The academic area of Analytics & Operations belongs to the Department of Analytics, Marketing & Operations.

Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from marketing analytics and aggregating and understanding diverse information sources in decision-making, to the nature of purchase decisions. 

Andreas Eisingerich
Head of Department of Analytics, Marketing & Operations, Professor of Marketing