Marketing Publications
Marketing publications 2018/19
Author Title Journal Volume Publication date
Tuk, M., Verlegh, P., Smidts, A., Wigboldus, D. You and I have nothing in common: the role of dissimilarity in interpersonal influence Organizational Behavior And Human Decision Processes Volume 151, pp.49-60 March 2019
Sismeiro, C., Mahmood, A. Competitive vs. Complementary Effects in Online Social Networks and News Consumption: A Natural Experiment Management Science Volume 64, pp.5014-5037 November 2018
Kuebler, R., Pauwels, K., Yildirim, G., Fandrich, T. App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? Journal Of Marketing Volume 82, pp.20-44 September 2018
Hartnup, B., Dong, L., Eisingerich, A.B. How an Environment of Stress and Social Risk Shapes Student Engagement With Social Media as Potential Digital Learning Platforms: Qualitative Study Jmir Medical Education July 2018
Parmar, N., Dong, L., Eisingerich, A.B. Connecting With Your Dentist on Facebook: Patients' and Dentists' Attitudes Towards Social Media Usage in Dentistry Journal Of Medical Internet Research June 2018
Lin, Y., Tudor-Sfetea, C., Siddiqui, S., Sherwani, Y., Ahmed, M., Eisingerich, A.B. Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration Jmir Mhealth And Uhealth June 2018
Liu, Y., Foscht, T., Eisingerich, A.B., Tsai, H-T. Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets Industrial Marketing Management Volume 71, pp.147-159 May 2018
Bhargave, R.P., Montgomery, N.V., Redden, J.P. Collective Satiation: How Coexperience Accelerates a Decline in Hedonic Judgments Journal Of Personality And Social Psychology Volume 114, pp.529-546 April 2018
Foscht, T., Lin, Y., Eisingerich, A.B. Blinds up or down?: The influence of transparency, future orientation, and CSR on sustainable and responsible behavior European Journal Of Marketing Volume 52, pp.476-498 January 2018
Merlo, O., Eisingerich, A., Auh, S., Levstek, J. The benefits and implementation of performance transparency: The why and how of letting your customers 'see through' your business Business Horizons Volume 61, pp.73-84 January 2018