Uncover the latest tools, techniques and leading-edge thinking to innovate, break frontiers and discover untapped customer insights that will drive new areas of business growth.
Consumers are loyal to brands they admire – and admiration requires love, trust and respect. Professor Andreas B. Eisingerich of Imperial College Business School explains how you can build all... Read more
Dr Andreas B. Eisingerich, Professor of Marketing and Programme Director of the Full-Time MBA at Imperial College Business School, argues that businesses have yet to develop a compelling perspective on... Read more Dr Andreas B. Eisingerich | 27 February 2017
Dr Johannes Hattula’s research investigates how marketers’ personal preferences could be affecting the success of marketing decisions, and how being able to recognise and overcome these biases, can create more... Read more Johannes Hattula | 27 February 2017
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Daniel Rowles, Digital Marketing lecturer for the MSc in Strategic Marketing at Imperial College Business School, highlights the most effective ways to fit digital marketing staff into an organisation.... Read more Daniel Rowles | 23 February 2017