Marketing faculty and students are part of the Department of Management. The department welcomes doctoral applicants from a wide variety of academic disciplines who are united by a desire to conduct innovative research. Doctoral students have the opportunity to work with renowned faculty whose projects engage a range of different industries as well as researchers from across Imperial. With its small intake, the programme provides a high faculty-student ratio in a supportive environment, preparing students for academic careers in top Business Schools worldwide.
Marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from aggregating and understanding diverse information sources in decision-making to the nature of purchase decisions, our research offers important insights and solutions for firms and organisations in a range of industries.
Doctoral thesis in Marketing
|Artemis Panigyraki||Understanding the role of consumers’ suspicion in ethical consumption decisions||Dr Claudia Jasmand Dr Sankalp Chaturvedi|
|Yuting Lin||Hope and anxiety in driving consumers’ intentions to adopt new products: when and why?||Professor Andrea Eisingerich Dr Mirjam Tuk|
|Lin Dong||How the shadow institutional field maintains: the case of the counterfeit luxury industry in Guangzhou, China||Professor Andrea Eisingerich Dr Omar Merlo|
|Vian Sharif||Transdisciplinary approaches to demand reduction for illegal wildlife products||Professor Andrea Eisingerich Professor E.J. Milner-Gulland|
|Darcie Dixon||Self-Signalling Theory: Choice Sets and Consumer Behaviour||Dr Sven Mikolon Dr Johan Hattula|
Doctoral students in the department have the opportunity to teach on programmes at the Business School such as MSc Strategic Marketing and MSc Management, as well as on our MBA suite.