Marketing

Marketing

Marketing faculty and students are part of the Department of Management. The department welcomes doctoral applicants from a wide variety of academic disciplines who are united by a desire to conduct innovative research. Doctoral students have the opportunity to work with renowned faculty whose projects engage a range of different industries as well as researchers from across Imperial. With its small intake, the programme provides a high faculty-student ratio in a supportive environment, preparing students for academic careers in top Business Schools worldwide.

Research Areas

Marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from aggregating and understanding diverse information sources in decision-making to the nature of purchase decisions, our research offers important insights and solutions for firms and organisations in a range of industries.

Find out more about our Marketing research and faculty

Doctoral thesis in Marketing

Name Thesis title Supervisor(s)
Artemis Panigyraki Understanding the role of consumers’ suspicion in ethical
consumption decisions
Dr Claudia Jasmand
Dr Sankalp Chaturvedi
Yuting Lin Hope and anxiety in driving consumers’ intentions to adopt
new products: when and why?
Professor Andrea Eisingerich
Dr Mirjam Tuk
Lin Dong How the shadow institutional field maintains: the case of the
counterfeit luxury industry in Guangzhou, China
Professor Andrea Eisingerich
Dr Omar Merlo
Vian Sharif Transdisciplinary approaches to demand reduction for
illegal wildlife products
Professor Andrea Eisingerich
Professor E.J. Milner-Gulland
Darcie Dixon Self-Signalling Theory: Choice Sets and Consumer Behaviour Dr Sven Mikolon
Dr Johan Hattula

Practical experience

Doctoral students in the department have the opportunity to teach on programmes at the Business School such as MSc Strategic Marketing and MSc Management, as well as on our MBA suite.

Read our latest research

Binge drinking: is early exposure to alcohols ads to blame?

The alcohol industry must act now to safeguard children’s physical and mental health

How data science can improve society

Progress isn’t just about innovation

Brexit: why too much information leads to uncertainty and chaos

Noisy information prevents people from uniting around an objective truth