Yuting Lin

Yuting Lin

Nationality: Taiwanese

Programme: Management

Institute and subject studied for Undergraduate degree: National Chiayi University, BA (Honours) in Management Information Systems; National Chengchi University, MS in Management Information Systems








Why did you decide to study the Doctoral programme at Imperial College Business School and what makes this programme unique?

Imperial College London is one of the top universities all over the world. There are three things that the Doctoral programme at Imperial College Business School attracts me the most. Firstly, solid research training: The management group investigates consequences of radical innovation and the strategic ramification of technology evolution. This programme works with and provides insights into industries, helping me to apply theories to practical issues. Secondly, teaching skill training: This programme offers career guidance courses to support me become familiar with teaching and mentoring experiences. Thirdly, invaluable networks: The international alumni network of Imperial College encourages me to make good use of my lifelong access to business leaders, thinkers and decision makers across all industries.

Tell us what your greatest academic, professional or personal awards/achievements have been.

For my academic achievement, I was honoured with two scholarships, Technologies Incubation Scholarship from Ministry of Education in Taiwan and Graduate Teaching Assistant Studentship from Imperial Colleague Business School. As well as continuing professional development, my research work has been accepted for publication at the journal ‘Simulation Modelling Practice and Theory’, together with several conferences. In addition to academic record, I have three issued Taiwan patents relating to interactive e-publishing templates, conversion methods of mobile applications and an integrated platform with personalised experience.

What is your previous work experience and how did this prepare you for the programme?

Being a software engineer and project manager at the Institute for Information Industry in Taiwan helped me to develop a keen interest in solving business challenges by means of market research and technology implementation. Our team focused on digital publishing industry and e-book mobile technology. In this way, I gained knowledge of industry, with respect to market trends and corporation strategies as well as greatly improving knowledge of computer information systems. This invaluable experience inspired me to join the Management Research programme to study innovative aspects of marketing applications. I feel my background in information technology and user experience design prepared me for further investigating psychological perspective of users’ (consumers’) behaviour toward new technological products.

What seminars, events or guest lectures at the school that have been useful in developing your skills and knowledge?

Imperial is home to some of the best and most exciting researches in the world. There are two rewarding aspects that I particularly love this programme. Firstly, creating a stimulating environment for research. The open-space office in modern Tanaka Building provides doctoral students to share ideas freely. Faculties have keen insights in research with clear communication assisting us continually fine tune our thoughts. Secondly, encouraging students to innovate and push boundaries. Faculty and staff are experienced and knowledgeable while also being passionate and responsible. We can openly share any ideas or keep receiving useful comments. I really appreciate high quality mentorship from my two supervisors, who are always ready and willing to provide constructive feedback and positive encouragement.

Being a doctoral student means that we have a lot of flexibility in planning our schedule. Since management group of Imperial College Business School involves different areas of expertise including economics, marketing, health management, operations management and strategy and organisational behaviour, it is highly likely that we would study various topics in a limited time and be able to comprehend terminologies or theories in other than our fields. Although these pressures are demanding, it is extremely helpful in time management, reading techniques and building knowledge vault.

Besides, there are many seminars, events and guest lectures at the school that have been constructive in developing our skills and knowledge. We have at least one seminar every week to get to know abundant research ideas from invited speakers. Attending presentation certainly is beneficial. Either because the presentation is far from perfect and one can try to avoid those things or because a presentation has some good elements and then one can learn from that too.

How would you describe the community at Imperial?

The community at Imperial is highly diverse and international offering a rich mixture of cultural experience and academic work in areas from science to engineering, economics, and business. We have faculty and staff with a variety of professional expertise. The classes are always made of international students with different backgrounds and work experiences enabling us to broaden our horizon. This year we have a visiting PhD student from Belgium giving us a chance to exchange ideas such as graduate school system, research topics and academic opportunities, thereby enriching our lives and social networks.

 Have you had any unexpected changes to the development of your research? How has this affected your experience?

Research journey is a learning process full of difficulties and setbacks. Just like sitting in driver seat steering in the direction we want the car to go, PhDs are pretty much on our own to overcome challenges ahead. Thus, self-motivation is one of the essential attitudes to have as we begin our academic career. For example, the result of my pilot study did not work in the direction as expected. But lessons learned through failure tend to be much more meaningful than lessons learned otherwise. It was greatly appreciated all respondents’ participation for allowing my research to “fail fast”! So I went back to the drawing board to revise initial research ideas. With a strong self-motivation in this so called a marathon race, we will stay positive (have some hope), have some perseverance and confidence to achieve the ultimate goal.

What are your future career plans and how has the programme helped you develop these?

My aim is to have acquired the skills that I need to contribute to Management Schools as they build remarkable research records; I hope to become an international scholar, working alongside renowned faculty members. I am confident that the PhD programme offered by Imperial College Business School will provide me with the expertise to realise my ambition to become an accomplished academic professional.

 As an international student, what have been the benefits in regards to studying in London?

Currently, I live near the school for about 20 minutes walking distance because it is convenient to go to office, library, gym or any place on/near the campus whenever I want throughout the week. An English writer, Samuel Johnson, puts it: “When a man is tired of London, he is tired of life; for there is in London all that life can afford.” I feel my love for London is getting stronger each day due to an enriching atmosphere. Here are numerous unique museums, the availability of a greater range of cuisine, historical landmarks and other exciting forms of entertainment waiting for me to discover.

International students may have prepared for inconveniences or uncertainties when flying here with lots of luggage and getting settle down at the same time. The Imperial home solution website is one of helpful resources which allows certified private landlords to post renting information. Trying to keep in touch with local staffs or community in advance could make accommodation decision easier. On the other hand, benefits of studying in London are substantial. Students get a broader experience of life by living around people from every corner of the globe since London has a diverse range of cultures, and over 300 languages are spoken within Greater London. Personally, I feel meeting people with different values and beliefs helps me expand my cultural understanding and gain new perspectives. I will be coming across people I probably wouldn’t have met at all if I hadn’t been here.