Idea SMARTCamp focuses on teaching practical methods and skills that help aspiring intrapreneurs to build business cases that challenge the companies they work for and inspire them to extend their current businesses to adjacent markets and technologies.
We focus on how to develop compelling business cases, i.e. rationales why a business should be built, and on how to marshal sufficient resources for building robust venture structures that allow pursuing that business case but also adjust the start-up activities if necessary.
This SMARTcamp is primarily aimed at growth-oriented and ambitious future intrepreneurs. You may come with an idea for an innovative product or service (for your company or even for starting your own company) or you can team up with idea owners to then further develop that idea. The SMARTcamp is also suitable for students who intend to take the Entrepreneurial Journey as it can serve to develop an initial idea that they can then use for developing a business plan. The SMARTcamp emphasizes aspiration, willingness to learn and dedication to process.