Building your business case

The Executive MBA programme is ideal for candidates in a senior role who have a clear path to accelerate their career, and the support of their employer in achieving these aims.

To gain the support of your employer to sponsor your Executive MBA, it is important to build a strong business case that demonstrates how an Executive MBA programme can help you and your organisation. Essentially, your case needs to persuade your employer that funding your education would be a good investment for the business.

Submit a great proposal for corporate sponsorship

If you are seeking sponsorship from your employer for the Executive MBA programme, then you will find our Business Case useful. This document outlines the information you should include in your proposal to give you the best chance of achieving employer sponsorship.

View the Business Case »

Our Recruitment team can advise you further about preparing a business case for sponsorship; please request a profile review for more information.

Clarify your career goals

Firstly, you need to explain what your career goals are and match them to the needs and objectives of the business.

You can do this by linking specific learnings from the Executive MBA programme with the issues that need addressing in your organisation. For example, the international residencies will expose you to important economies in the world, allowing you to gain a strategic perspective on the challenges and opportunities presented by international markets. This knowledge could benefit your employer if they are looking to expand internationally in the future.

Also, the Individual Final Project is a great opportunity to create value for your employer by approaching a real problem or opportunity, analysing it and developing a recommended strategy and implementation plan.

Identify your company policy

Before preparing your case, find out from your HR department if your employer has training opportunities or a formal sponsorship policy in place. The process should be more straightforward if there is a precedent.

You should establish who needs to receive your business case (HR, your line manager or senior management) to tailor it appropriately.

Speak to colleagues who have been sponsored

Investigate if any other employees in your organisation have been funded before. If so, you should include information on how previous sponsors have benefitted from the programme and how the business has benefited from that sponsorship.

Decide on the kind of sponsorship you want from your employer

Decide what level of commitment you want to ask from your employer, and the level of commitment you’d be prepared to give in return.

Students usually receive financial assistance from their organisations by means of full or part-sponsorship. However support doesn’t have to be financial. Other forms of support you could ask for are flexible working or study leave (often known as “time sponsorship”).

Invite your employer to find out more about the programme

A great way to gain the support of your employer is to invite them to attend one of our information sessions. Together you can find out more about the programme and hear how current students and their employers are benefiting from the programme.