Sidsel Rytter Bockhahn

Where are you working now?

I work for the American healthcare company Johnson & Johnson in Vision Care Nordics – Johnson & Johnson’s contact lens business. I am responsible for the Nordics’ portfolio strategy, product forecasting, new product launches, professional and consumer communications marketing, and much more.

Why did you choose to do your MBA at Imperial College Business School?

I liked the focus on Innovation and Strategy – two areas that are important in almost any business role whether you go into a big corporate as did I or if you start your own business.

What advice would you give to a prospective student considering studying here?

Come prepared and motivated – it is an exciting but tough year with many challenges and it is helpful to have consideredwhy exactly you are doing an MBA. In my own experience having this clarity of what you want to get out of the coming 12 months makes the whole thing much more rewarding.

How did you find living in London?

I love London! In fact, I still live here going on five years now. It is such a unique place with so many opportunities for a newly qualified MBA student. And here I am only referring to the professional side of it. This city has so much to offer from a culture/foodie/social point of view as well.

What was the Business School community like?

Ambitious and talented, but also friendly, open and helpful. Since my time at Imperial College Business School, I have met many MBAs from other UK business schools and many are really surprised to hear how many of us stay in touch and are still good friends years after graduation.

What was a typical day the Business School like?

To be honest, I don’t think two days were the same. One day, we would be in workshops building companies, business cases etc. and the next day would be more of a classroom setup with lectures and lively discussions.

What do you enjoy most about your work and what are the main challenges that you face?

My title might be ‘Marketing Manager’, but it really should be ‘Strategy Lead’ or something along those lines. In marketing, you spend a lot of time reading the market and planning for the future which is something I enjoy immensely. The healthcare industry is seeing a lot of innovation at the moment and keeping yourself updated and always on-top-of market developments is probably the most important function of my role – hence also my greatest challenge.

In what way is remaining connected to your alumni network important to you?

This is extremely important to me. The Business School is very good at gathering some really interesting people that can inspire and challenge you as well as support you via their friendships and professional connections.

Have you volunteered at the Business School since you graduated? If so, why do you feel it’s important to volunteer your time and experience?

Yes, I have participated at several panel discussions and open days. It is always fun seeing potential applicants and visiting the School where I have so many fond memories.

Have you taken advantage of any of the lifelong learning opportunities offered to you as an alumni benefit? Why is it important to you to continue your learning journey?

I have not done so yet, but it is still my ambition in the near future to get onto one of the courses. I’d like to refresh some of my financial knowledge and I know the Business School has some really good offers on that topic.

sidsel bockhahn

Nationality: Danish

Undergraduate education: Masters in Political Science, University of Copenhagen

Employment prior to studying at the Business School: Business consultant with a focus on user-driven innovation, ReD Associates

Current employment: Marketing Manager, Johnson & Johnson Vision Care Nordics