Adrienne Fung

Programme: Full-Time MBA Student 2016-17

Undergraduate education: Bentley University, B.S. in Marketing & Global Perspectives

Job prior to Imperial College Business School: Marketing Manager, Bloomberg LP

Adrienne Fung is a Full-Time MBA class of 2016-17 student. After graduating from Imperial College Business School, Adrienne accepted a role as a Business Development Manager at Bloomberg LP.

Professional background

After six years work experience, I decided to study an MBA to broaden my professional experience and progress my career. Before studying the Full-Time MBA at Imperial, I was a Marketing Manager at Bloomberg L.P. for five years, based at their New York headquarters. I was responsible for Bloomberg Businessweek’s education and corporate partnership programmes and led the development and launch of Bloomberg Exam Prep, a new machine learning Fintech product.

I knew that it wouldn’t be easy and going back to study would be a big adjustment, but I decided that the benefits I’d get from the MBA would far outweigh the immediate challenges – looking back, I’m confident I made the right decision.


Stepping out of my comfort zone

I decided to do an MBA as I was looking to advance my career, broaden my skill-set and explore other avenues beyond corporate marketing.

Initially the idea of going back to school was fairly daunting having been out of that environment for over six years. I wasn’t sure if I’d be able to get back into the routine of studying for exams, writing papers, and doing group assignments again. While it was certainly difficult at times, we all found a way to apply ourselves and overcome the academic challenges.

I chose Imperial because of its focus on tech, innovation and entrepreneurship. Another selling point was Imperial’s central location in the heart of London, an added advantage for networking and attending industry events.

Not only are there plenty of career opportunities in London but there are also a tonne of great restaurants, bars, shows and events going on. As an added bonus, London also serves as a great hub for travel all around Europe.

Taking part in this programme has not only advanced my career but has also given me the opportunity to participate in brand new experiences, meet new people and learn about new subject matters. It’s important to continue learning and exploring unfamiliar territory in order to grow, something this MBA has reminded me of and what I’ll take with me in the future.


Quality faculty and a close-knit cohort

One of the most rewarding elements of this programme is the people. Given the small cohort size, it really is a family. There’s an extremely strong support network across the cohort.

The faculty are also one of the programme’s greatest assets. The Professors are not only very knowledgeable in their fields but are also incredible teachers. Haresh Sapra and Franklin Allen were particularly impressive. We also had some great guest speakers like Marty Cagan, who is a renowned expert and author on product management who flew in from Silicon Valley to speak to us (an event organised by the Entrepreneurship Club). There were also some great workshops including one on personal branding led by international branding guru, Joseph Liu.

The diversity in both the faculty and the students at Imperial brings different skill-sets and backgrounds to the programme. The people in the cohort are incredibly smart and ambitious but also friendly and down to earth. Everyone is always willing to help each other out along the way which I found very encouraging.

The global elements of the programme were a great way to build relationships with everyone in the class as well as a great opportunity to learn about business and entrepreneurship in different countries. Our class had the opportunity to visit both Berlin and Vietnam, both of which provided us with very different perspectives.

The alumni networking events were also beneficial. Two events in particular where alumni were invited to have round table chats with us allowed us to gain valuable advice and network in a more informal environment.

Real world benefits

Since being at Imperial I had the opportunity to start an internship with HelloFresh, which was named the number one fastest growing company in Europe by the Financial Times. I met HelloFresh at a career fair at Imperial and it was through that meeting I was able to follow-up with them and secure the internship about five months later. My goal was to move from a pure marketing role into something more strategic and user-experience focused. I’m now working in their Customer Experience team on special projects so it’s been a great opportunity for me.

My tips for future MBA students

I chose Imperial because I felt the programme’s focus aligned best with my post-MBA goals. My advice would be to think about what you want to do and where you want to end up after your MBA, then choose the programme that best matches those goals. Imperial’s focus on tech, innovation and entrepreneurship can be a great choice for those particularly interested in working at a start-up or boutique consultancy.

Programme: Full-Time MBA Student 2016-17

Undergraduate education: Bentley University, B.S. in Marketing & Global Perspectives

Job prior to Imperial College Business School: Marketing Manager, Bloomberg LP