A live entrepreneurial project that explores the key challenges of introducing products and services to market
The Entrepreneurial Journey is a team-based venture start-up programme. You will take an idea for a new product or service, develop a value proposition, carry out customer discovery research, validate the product or service, and create a fully-fledged business proposition. At the end of your journey, you will pitch to a panel of investors, and compete for a monetary prize.
The module is highly practical and organized around workshops and coaching sessions, helping you to progress your project over a period of six months. Building on your core teaching in the Design Thinking and Innovative Problem Solving, and Innovation and Entrepreneurship modules, this project will help you apply what you have learned on the MBA so far to an entrepreneurial venture that could actually become a real business at the end.
Whether you are an inspiring entrepreneur or want to find out if the entrepreneurial life is for you, the Entrepreneurial Journey is a safe space to explore a novel business opportunity in a practical environment.