Melissa Adjiputro
MSc Innovation, Entrepreneurship and Management 2015

Studying MSc Innovation, Entrepreneurship and Management

Why did you choose to do your MSc Innovation, Entrepreneurship and Management at Imperial College Business School?

I was frustrated by the way large corporations are run and craved to learn new ways of helping independent creatives and small enterprises to grow from the ground up. On top of that, I’ve always been fascinated by human-centred design, open source movement, as well as the interplay of technology and innovation in shaping the global economy and societal behaviour. These are the key reasons why I chose my programme and specifically why at Imperial College Business School. I think the School embodies the kind of vibrant multi-disciplinary ecosystem that’s conducive to developing my varied academic interests. Also, I am a fan of H.G Wells (he went to Imperial).

How did you find living in London?

It’s the best thing that could ever happen to a 26 year-old

What was the Business School community like?

Speaking on behalf of my year, diverse, intellectually rigorous and quite tightly-knit.

What was a typical day the Business School like?

Lectures throughout the day interlaced with workshops and breaks. You will most likely have a group discussion with your team during breaks or after class, given that 80% of your assignments will be group projects. But what’s remarkable of being at the heart of South Kensington is that you can always do this while drinking in a cosy place (in Victoria & Albert museum café for instance), while strolling through Hyde Park, or even after a quick, free visit to National History or Science Museum for inspiration.

What do you enjoy most about your work and what are the main challenges that you face?

The most exciting thing about working for a young, 100 people organisation is that I have the freedom to be bold with my ideas. It’s a rigorous learning platform where I can constantly ask questions, experiment on strategies that are not yet in place, and discover what works and what doesn’t. On a daily basis, I work directly with the Founders and Board of Directors of the company. I help them to shape market proposition and communicate what’s in their head to the world in various content forms: from digital marketing campaigns to case studies, press releases, and academic journals. By the same token, degree of trust and independence engendered means I have to take my own lead for my self development. It can be chaotic and a little scary, but fun at the same time.

Advice for prospective students

What advice would you give to a prospective student considering studying here?

As the title of the programme suggests, it branches into three areas: Innovation, Entrepreneurship, and Management. If you have a particular fixation on an area, be proactive in finding out about relevant experts (professors, researchers) in the department you can consult with to advance your learning outside class hours. Ask for their advice and about potential projects or initiatives you can participate in. Also, tap into resources outside the Business School. There is a myriad of interesting public lectures, cross-disciplinary project competitions, and workshops hosted by the engineering and science departments all-year round.

Role
MSc Innovation, Entrepreneurship and Management 2015
Nationality
Indonesia
Undergraduate education :

Bachelor of Chemical & Biomolecular Enginerring with a Graduate Certificate of Arts in Creative Writing

Job prior to Imperial College Business School :

Startup experience and graduate management training program at the Bank of Tokyo

Job after studying at Imperial College Business School :

Digital Marketing Analyst and Content Writer at Concentra Analytics UK