Tailor your learning with electives
Electives are your opportunity to truly shape the programme to your own ambitions. You will choose one elective from the list below, giving you the opportunity to advance your knowledge and expertise across the areas that will benefit your career.
In this module you will explore consumer psychology and how consumer behaviour can be shaped. The module examines consumer psychology theories and current findings to learn how to apply these to develop marketing techniques that cut through the noise, shape or alter consumer behaviour, and help build and sustain consumer loyalty.
Recent development in Internet, digital media and social networks have greatly reshaped consumers' behaviors in information consumption, entertainment and communication. Consequently, marketing activities and strategies need to evolve with and adapt to the growing presence of online consumer behaviors. This module teaches you the current approaches to conducting marketing activities online, as well as at least basic understanding of the underlying technology.
This one week block module is designed to help current and emerging leaders and owners of family business understand the special challenges of Family Enterprises and manage the strategic and personal challenges that are ever present in this form of business entity. Through a series of lectures, case studies, activities, interactive presentations and discussions with a number of visiting family business owners sharing their experiences, you will have a rich experience in understanding the “how to” and the “how not to” of Family Enterprise.
The Global Immersion will give you a chance to experience first-hand the social and cultural dynamics of business in another country. The tour will consist of a number of visits to different companies across a range of industry sectors, as well as social and cultural activities. Previous Global Immersions have been to South Africa, Vietnam, Hong Kong and New York.
Please note, this module requires you to pay additional costs.
*Subject to Covid-19 travel restrictions
This module explores the brave new world of social innovation and how businesses can tackle social problems through social innovation. While achieving business success and creating social welfare have often been seen as oppositional, a new generation is challenging this by trying to use business as a force for good. These social innovators tackle social problems in two main ways: by becoming social entrepreneurs who lead social enterprises (businesses that seek to fulfill a social mission), or by becoming social intrapreneurs who seek to achieve social change within the for-profit firms that employ them. Through this module you will be equipped with the tools to become a social innovator.
This one week block elective navigates the fintech competitive landscape and outlines corresponding management strategies for firms to deal with the fintech innovation. You will learn how new entrants to the financial sector devise entrepreneurial strategies to enhance the efficiency and effectiveness of traditional financial services by leveraging cutting edge technologies such as blockchain, Big Data and artificial intelligence (AI), as well as discussing how industry incumbents respond to the competition by integrating innovation at various levels such as technology licensing, joint venture, or merger and acquisition.
Success in both entrepreneurship and innovation depends on the successful execution at project level. This module will focus on the processes of project selection, assessing and managing project teams, stage gate processes and project evaluation.
"Across a variety of modules, our professors often invite industry experts to class to share their individual stories, insights and opinions on relevant topics. I always look forward to these talks as it is a nice deviation from what we are typically accustomed to. It is also a great way to network with individuals who have ties to social enterprises, leading accelerators and Fortune 500 companies."