MSc Strategic Marketing

Why did you choose to study MSc Strategic Marketing at Imperial College Business School?

Throughout my undergraduate degree, I developed a passion for behavioural sciences and understanding consumers’ actions. Moreover, I had a keen interest for advertising, and strategic planning in particular. Undertaking a masters’ degree in marketing was the best opportunity to fulfil this interest while gaining broader business knowledge. Moreover, I wanted to have an international experience at a renowned university. Imperial College Business School seemed to be the right choice after checking several courses within different London universities. The main selling points were the focus on digital, the broad spectrum of the courses, and the team of teachers coming from several top universities worldwide.

What advice would you give to a prospective student considering studying here?

I would advise first to make the most out of the year. The programme and the campus are full of resources to grow and develop interests in several domains. Moreover, the other students you meet also provide different point of views on their experiences across several marketing areas. In addition, taking time to design a professional roadmap is important in order to make a successful transition. There are several opportunities to meet various people from different industries and to get a clearer idea of where you want to start a career.

What is your fondest memory from your time at the Business School?

Best memories from the Business School are the team works and meeting people from all over the world. This masters’ degree was a unique opportunity to get to know and work with people from different cultures, who think and approach problems differently and have another vision. This was enriching personally, but is also a great asset for a professional career in London where teams are often multi-cultural. The team works are a great way to make a transition from studies to the professional life, and also gave us a great freedom in the projects we delivered.

How has the Business School helped develop your career?

The Business School was a perfect transition between moving to London and starting to work. It was also something that employers would notice and certainly contributed to successfully finding a job within the competitive London market. The final project – the one where students are expected to work for a specific client – also was a great opportunity to apply the learning in a proper business context while gaining professional experience that would be valuable to future employers.

What do you enjoy most about your work and what are the main challenges that you face?

Working in digital is really exciting. It is a fast-paced environment, with a constant renewal and several new challenges. Moreover, as digital gets more traction even for the most traditional brands, this is a great area to develop valuable skills for the future. One thing to keep in mind for students that would be interested in undertaking a digital career is that a significant proportion of the job is reliant on quantitative skills and data. So even though digital roles do not require having a Maths PhD, an interest for numbers, quantitative skills and not being Excel averse will be useful – data is pervasive in digital.

In what way is remaining connected to your alumni network important to you?

Remaining connected to fellow students and the network can be a great added value as most of us are now developing different skills which could be useful in the future. This could either be used for business opportunities, advice, career progression etc…

MSc Strategic Marketing 2013
Undergraduate degree:

BSc Economics and Management, Paris 1 Panthéon-Sorbonne

Employment before studying at the Business School:

Assistant Account Executive, NoGood Industry

Employment after studying at the Business School:

Account Executive/Digital Media Planner/Buyer, Essence