Adriano Amaduzzi

Programme: MSc Strategic Marketing

Nationality: Italian

Undergraduate Education: BSc Management with International Business, Royal Holloway University

Job after Imperial College Business School: Associate Account Strategist, Google

MSc Strategic Marketing 2018

About you

What work experience/internships did you have before beginning with Imperial College Business School?

I had an internship at Unilever as a Brand Management Intern. This was my first work experience and exposure to Marketing while I was approaching my final year of my bachelor’s degree. After graduating, I worked at Jellyfish, a digital marketing agency, where I had the opportunity to get exposure to the digital marketing ecosystem.

Why did you decide to study MSc Strategic Marketing at Imperial College Business School?

I wanted to pursue a Master’s programme that would help me strengthen the knowledge and skills gained from my work experiences, as well as help me develop the necessary soft/hard skills that employers demand graduates possess. Combined with my keen desire to learn more about marketing theory and practice, this degree blended perfectly with my background and the well-rounded marketing professional I was aspiring to become.


What aspects of the programme do you most enjoy, and find most rewarding?

The one aspect of the programme which I enjoyed the most was the diverse background of other students. This multicultural setting was what really made my year at Imperial very rewarding as it allowed me to make new friends from all over the world, but also working with people possessing different sets of skills that I possess. I learned a lot from my classmates by simply talking to them, or even discussing assignments.

Which has been your favourite module so far and why?

I really enjoyed the Marketing Analytics module. The module allowed me to develop basic coding skills by using R software, and apply this to then be able to make forecasts and determine the correlation between marketing campaigns and impact on sales. In today’s digital age with marketing becoming more and more data-driven, I definitely feel better prepared for the future thanks to this programme.

What has been the most challenging part of the programme?

The most challenging part of the programme was to develop effective communication and team working skills to learn how to be an effective team member. The programme effectively teaches you this skill by exposing you to a wide variety of group assignments, and forcing you to learn how to collaborate with your colleagues to successfully complete the various group assignments.


How do you describe your cohort at imperial?

Passionate, ambitious and very supportive of one another. We are all international students coming from different academic backgrounds and countries, and this has created a strong sense of camaraderie amongst one another.

Did you have a favourite professor/lecturer and why?

This is a tough one, I really enjoyed all professors during my time at Imperial for different reasons. In particular, I really liked Andreas Eisengerich, the Relationship Marketing Professor. Aside from the content of the module, I genuinely enjoyed coming to his lectures due to his energy, passion and quirky humour.


What clubs, societies or other activities have you been involved in at Imperial? Do you hold a student leadership position?

I was involved as a Student Ambassador for my programme and also as the Career Leader. As a Student Ambassador, my role was to attend events with prospective applicants and talk to them about my experience at Imperial. As a Career Leader, my role was to coordinate activities with the Careers service in getting people to sign up to career fairs and be the point of contact for students for any career-related questions, or feedback to give to Careers. I also launched an initiative called ‘Learn From Students’ where I programmed workshops with students teaching other students a skill, application or talking about their previous work experiences with the ultimate aim of learning a skill or gaining insights on a particular topic from one another.

How have you benefited from being part of the wider Imperial College London community?

I met a lot of programme alumni during several on campus information sessions and other networking events Imperial hosted. This allowed me to expand my professional network, as well as obtain a lot of valuable insights and tips on career and academic-related matters.


Have you received any job offers since commencing your programme?

I was offered a summer internship position at Spotify as a Premium Business intern, where I assisted in the execution and launch of several campaigns aimed at converting the number of free users onto the premium version of Spotify. I have now started a role as an Associate Account Strategist at Google.

How did the services from Careers help in your professional development/securing employment?

Careers were vital at helping me secure the offer at Google. They helped a lot with the CV and cover letter, as well as giving me interview tips and guidance. Thanks to Careers, I was also able to identify the strengths and weaknesses of my CV early on and work through those during my time at Imperial. I strongly recommend any student joining Imperial to leverage this service as much as possible.


What advice would you give someone who is thinking about applying for the programme?

To really get involved with leadership opportunities offered at Imperial and other extracurricular activities. A lot of companies, especially FMCGs, look for leadership traits in candidates so getting involved in one or multiple leadership roles at Imperial will definitely help you in your interviews and applications.

Programme: MSc Strategic Marketing

Nationality: Italian

Undergraduate Education: BSc Management with International Business, Royal Holloway University

Job after Imperial College Business School: Associate Account Strategist, Google