Briana Redzeposki
MSc Strategic Marketing

BSc Management. Boston College

About you

What work experience/internships did you have before beginning with Imperial College Business School?

Prior to attending Imperial College Business School, I worked as an Assistant Vice President in Risk Management at Citigroup.

Why did you decide to study an MSc Strategic Marketing at Imperial College Business School?

I decided to study the MSc Strategic Marketing programme at Imperial Business School because it is internationally renowned. The Master’s programme is ranked #2 in the world in the QS Marketing Ranking. One of the reasons it is so highly regarded is its hands-on approach towards business concepts by utilising real-world business challenges in the classroom. Additionally, the programme is centred around group work with team-oriented projects being a significant part of the academic experience. This gives students practical and useful experience before even entering the job market.

Did you receive a scholarship?

I received the MSc Strategic Marketing Academic Scholarship award. The scholarship supported me financially and lessened my tuition fees which made it easier to come study at an international university.     


What aspects of the programme do you most enjoy the most?

I enjoy that the majority of students on the programme are international. They come from all over the world to study at Imperial. As a result, I’ve learnt critical international business skills including how to effectively communicate with people from very different backgrounds and cultures. Additionally, I’ve made many interesting and diverse friends that I wouldn’t have met if I didn’t come to study at Imperial!

Which has been your favourite module so far and why?

My favourite module has been Strategic Marketing Management because it taught an approach to marketing through a strategic lens. In order to be strategic in marketing, you must utilise an understanding of the wider business context of operation of a business, while tailoring to drive specific organisational objectives. It is important to consider the context in which a business operates and impacts while driving organisation-specific impacts in order to make the best decisions. The professor did an excellent job teaching this in the class and I really enjoyed it.

What has been the most rewarding part of the programme?

The most rewarding part of the programme has truly been the friends that I have made during my studies. I have gotten to know some amazing people and made life-long friendships.


How would you describe your cohort at Imperial?

I would describe my cohort at Imperial as outgoing and friendly. They are always eager to get involved, delve into their passions and are great people all around.

Did you have a favourite professor/lecturer and why?

My favourite lecturer is James Eteen because he has a lot of subject matter expertise, he has a clear teaching style, and is always available for his students. You can tell he wants to help his students as much as possible.


Which workshops, events or guest lectures at the school have been useful in developing your skills and knowledge?

One of our professors hosted a Google Analytics workshop which was very useful and practical. It is a skill I will definitely use in the future!

What clubs, societies or other activities have you been involved in at Imperial?

I handle the Digital Marketing and Social Media efforts (Instagram) for the Technology, Media, and Telecom Careers Club. I market club events aimed to educate about disruptor tech companies, VR, video gaming, and streaming. We have put on many interesting events for the school and we even have a Tech Trek to the Uber HQ in Amsterdam planned. I am also a Student Ambassador for the School. As an ambassador, I connect and build relationships with prospective students to provide academic insights into the programme.

London Location

Do you think studying in a central location such as London is beneficial for networking and career opportunities? 

Studying in London gives you access to network, interview, and visit some of the top companies in the world. I have visited Google’s offices in London. Additionally, there are many free networking events and skills workshops happening across London to take part in. I attended Big Data London which was a free tech conference with keynote speaker Chris Wiley, the Cambridge Analytica whistleblower. It was a very interesting and insightful talk. Also, I attended Google Cloud Next which was a great event for those interested in technology. Being in London enabled me to easily access these events.

Where do you live in London and why did you choose to live there?

I live in West London, as does the majority of my cohort. It is conveniently located near the School and an all-around great area. It’s safe, close to my friends, and near major London cultural attractions and neighbourhoods.

When you’re not studying, what do you enjoy doing?

When I’m not studying I enjoy being a tourist in London, visiting museums and attractions. I also enjoy travelling around Europe easily and experiencing different countries.

What have been the benefits and challenges of moving to London? What advice would you give to someone in a similar position?

London is a great city! If you enjoy getting to know diverse people and different cultures it is the right place for you. I would advise you to be open-minded and open to new experiences so that you will get the most out of attending Imperial and living in London.

MSc Strategic Marketing

BSc Management. Boston College