Gozde Kucukcan
I did my marketing internships at Reckitt Benckiser and Danone during my undergraduate years, then I started working as Assistant Brand Manager at PepsiCo for two years.


Why did you decide to study an MSc in Strategic Marketing and why specifically at Imperial College Business School?
In order to build up on my existing marketing knowledge and enhance the foundations of it, I decided to pursue a Master’s degree in Marketing. Living in London was one of my lifetime aspirations, which filtered down my options to universities offering marketing programmes in London. Among these, Imperial had been the most prominent preference since the first time I learned about the comprehensive modules that aim to provide a 360 degree perspective of marketing. This was a significant criteria for me because I believed that it enabled not only learning about the marketing theories but to contemplate, analyse and eventually to produce and develop an idea that synthesized various learnings. Due to its focus on practicality as well as on digital marketing – which is becoming more important everyday but excelled poorly in the industry – Imperial’s MSc Strategic Marketing had become my only preference for a higher degree education.

What aspects of the programme do you most enjoy?
Being able to apply the learnings in class to practical cases through classwork assignment. This reinforces our knowledge learned during the lectures and gives us a chance to synthesize our learnings from different modules and create a better and improved idea as we progress through the year.

What has been the most challenging part of the programme?
Deadlines – I can’t say that class materials are difficult per se, but the intense schedule and short deadlines are a challenge itself. However, after a while, you learn how to manage your time, optimise your group meetings and work more efficiently.

What has been the most rewarding part of the programme?
I never thought I could have learnt such wide range subjects and connected them to each other in such a short time. It is really rewarding to see yourself improve gradually, being able to see a situation from various marketing perspectives and come up with better ideas. Working with different people throughout the year also helps you to socialise and make good friends. After a while, you don’t only meet up for studying but also spending time together, which is rewarding in emotional terms.

Which has been your favourite module so far and why?
Branding, Consumer Behaviour and Pricing have been my favourite modules so far. Although it sounds as if they are not interrelated or connected, it is amazing to understand that actually they do.


What are your career aspirations upon completing the programme?
I am planning to continue my professional career, preferably in FMCG brand management.


Whereabouts do you live in London and why did you choose to live there?
I live in Southwark – although it was a recently developing area, it is well connected and is central.

MSc Strategic Marketing
Institute and subject studied for Undergraduate degree:

Bogazici University, BA Management

Work experience/internship(s):

I did my marketing internships at Reckitt Benckiser and Danone during my undergraduate years, then I started working as Assistant Brand Manager at PepsiCo for two years.

Greatest academic, professional or personal awards/achievements:

I came in the top 1000, among more than a million candidate, in the National High School and University Entrance Exams in Turkey which allowed me to get into the best high school and university in the country for higher education and knowledge standards.