Lambros Efstathiou
Nationality: Cypriot
Pre-MSc Strategic Marketing: BSc Management, University of Bradford


Why did you decide to study an MSc in Strategic Marketing and why specifically at Imperial College Business School?
During my third year of my undergraduate degree as a management student and studying a limited number of marketing modules, I realised that I was interested in specialising and expanding my knowledge in the field. After conducting extensive online research on all of the MSc marketing degrees in the UK, the MSc Strategic Marketing degree stood out for me. The fact that Imperial College Business School is looking at the core marketing aspects from a strategic point of view with focus on technology and current trends was crucial for my decision. Being a student of a world known university in the heart of London helped me self-develop into the business professional I am today.

What makes the MSc Strategic Marketing at Imperial College Business School unique?
The summer term of the MSc Strategic Marketing at Imperial College Business School is one of the aspects that makes the programme unique. The consulting project helps students experience real-life business situations and builds their professional expertise. Applying marketing theories in practice ultimately provides students with the opportunity to utilise the knowledge established through the programme and showcase their skills.

What aspects of the programme do you most enjoy?
One of the key aspects that made me an advocate of the programme is the high quality lecturers. Our professors had the ability to turn complex concepts into understandable and compelling theories through their approach and illustration of real life examples.

What has been the most challenging part of the programme?
The programme had an intense and challenging timetable, which required significant time management and cooperation with the syndicate groups.

What has been the most rewarding part of the programme?
The most rewarding part of of the programme is the fact that during the intensive one-year programme I have built solid relationships with a group of bright young professionals from all around the world. Being part of the course was a great learning experience as working with a group of students from different cultures in each semester made me appreciate the power of diversity.


What clubs, societies or other activities have you been involved in at Imperial?
As the Social Media Manager of the Marketing & Digital Society, I was the coordinator of the digital marketing and PR of the events that took place throughout the academic year. Being an active member of the society helped increase my confidence in sharing ideas and building professional communication with guest speakers. Additionally, taking initiative along with my fellow organising committee members, the 1st student-led Digital Marketing Festival of the Business School took place. The organisation of the festival required commitment and extensive teamwork and was a big success with over 100 attendees on the day.


How have you benefited from the services provided by the Career and Professional Development Service?
The Career and Professional Development Service of Imperial College has been extremely helpful to my career building. Frequent meetings with the advisors helped me create a compelling CV and cover letter, along with providing insightful feedback on career paths and options according to my interests.

Do you think studying in a central location such as London is beneficial for networking and career opportunities? Please share any positive experiences you have had.
Studying in London is a great opportunity for students to self-develop in a challenging environment that requires constant interaction with world known multinational firms. Being a student of Imperial College, I was given the chance to meet top management business people from companies such as Google, Bloomberg, Corona and Salesforce. This assisted my self-development goals, as I was able to build networking skills and expand my know-how regarding the marketing sector, which I am most passionate about.


Where do you see yourself upon completing the programme?
The MSc Strategic Marketing programme has taught me the importance of merging technology and marketing into the current digital world. My career aspirations upon completing the programme are to commence my professional career in a digital marketing role under the guidance of a multinational company. This will give me the opportunity to transfer into branches of various countries and learn how marketing operates in foreign markets.


What advice would you give someone who was thinking about applying for the course?
The most valuable advice I would give to prospective students is to take advantage of the academic year as much as possible because, due to the intensive nature of the programme, time will pass by fast. Being involved in the activities of the programme and additional projects such as the Marketing & Digital Society and Digital Marketing Festival, helped me build my network and develop into a young professional ready to tackle any business situation in hand.

Looking back to when you were applying for the programme, did you attend any online or on campus information sessions? Did you find these a useful part of the recruitment process? Would you recommend that prospective students attend these events?
Initially, I would advise students to apply to the programme early, as this is a highly rated course and applications are likely to close well before the start date. I did not attend any information sessions but did extensive online research as well as contacted previous students of the programme who provided insightful feedback and answers to any queries I had.

MSc Strategic Marketing
Institute and subject studied for Undergraduate degree :

University of Bradford, BSc Management

Work experience/internship(s) :

Prior to beginning an MSc at Imperial College Business School, I have been involved in a diverse array of positions: from a hip-hop dance teacher to serving as an artillery soldier for two years and working as a marketing intern at a leading jewellery sto