Rishab Dugar
MSc Strategic Marketing
Undergraduate education:

University of Bath, BSc (Hons) in Business Administration

MSc Strategic Marketing 2019

About you 

What work experience/internships did you have before beginning with Imperial College Business School?

Being inclined towards the field of marketing, I undertook a variety of internships in the marketing industry, which abled me to gain exposure to the tactical strata of marketing.

I began my marketing journey with an internship, serving as a Sales Consultant with a real estate firm called the Investors Clinic, in India. I undertook a second internship as a Marketing and Business Development Coordinator, with the financial services firm called RSM, in London. The internship was six months and my core responsibilities encompassed crafting of proposals for pitches of financial services. This was further complemented by development and execution of digital marketing campaigns and execution of various corporate hospitality events.

Finally, before commencing my Master's, I worked full-time as Marketing Research Analyst for Aamod Resorts, a firm operating in the leisure and hospitality sector. My primary responsibility consisted of intense data mining to draw insights, and thereby translate into strategies, capable of influencing business growth.

Why did you decide to study an MSc Strategic Marketing at Imperial College Business School?

The primary driver governing my decision to study at Imperial manifested in the immensely comprehensive programme in the field of marketing that encompassed all facets in the domain such as Consumer Behaviour and Marketing Analytics. In addition, the unique positioning of the Business School residing as part of Imperial College London, a technological hub, surfaced as vastly appealing. This was because, the application of technology was integrated seamlessly in the marketing programme, which made the programme very forward looking.


What aspects of the programme do you most enjoy the most?

The consulting nature of the programme, where each module was complemented by content requiring students to solve business problems and recommend strategies through the lens of the module, appealed most to me.

In addition, the tremendous emphasis on team work was extremely enjoyable. This was because the diversity of group members manifested in culture and skills, which facilitated learning on a personal level.

Which has been your favourite module so far and why?

Brand Management has been my favourite module. Driven to pursue a career in brand management, the module provided insights into the practical tools and frameworks for building, maintaining and growing a brand. In addition, the module brought to light branding at the execution level, by drawing on various brand communication concepts.

What has been the most rewarding part of the programme?

The most rewarding part of the programme for me resides in working with the team towards a governing objective. This process was stimulating, as it facilitated exposure to diverse and novel ways of addressing a business problem.

What has been the most challenging part of the programme? 

Whilst working in teams was the most rewarding experience, it was also the most challenging due to the diversity in working styles.


How would you describe your cohort at Imperial?

The cohort at Imperial is extremely diverse and international. Being a melting pot of rich culture and skills, students come from all over the globe, having diverse cultural and academic backgrounds.

Did you have a favourite professor/lecturer?

My favourite professor was Marialena Zinopoulou, who taught Marketing Analytics. Her approachable and supportive nature, alongside teaching methods that transcended beyond the scope of the subject, by bringing in concepts from the real-world and other marketing spheres, such as the use of analytics in understanding consumer behaviour, was very inspiring.


What has been the greatest opportunity you have had at Imperial?

The greatest opportunity I have had at Imperial is to network with prestigious FMCG (fast-moving consumer goods) companies such as Unilever and Proctor & Gamble (P&G). The networking sessions translated into an invitation to a special prospect candidate dinner with P&G, which resulted in interviewing with the firm for a brand management position.

Which workshops, events or guest lectures at the school have been useful in developing your skills and knowledge?

The CMP lectures given by industry practitioners were very useful, as it provided insights into a variety of practical niche marketing topics such as storytelling, which tremendously enriched my knowledge of marketing.

What clubs, societies or other activities have you been involved in at Imperial?

Driven to pursue a career in Brand Management, I have been actively engaged with the FMCG club and have attended various workshops and panel talks by industry experts. In addition, passionate about music, I am part of the Imperial College Acapella Society and have performed at various exhibitions.

How have you benefited from being part of the wider Imperial College London community?

The wider Imperial community allowed me to pursue my fondness for music as I was able to join the Acapella Society. Further, I was also introduced to the Imperial College Indian Society, which allowed me to build another social network and offered me a platform to showcase my music at ‘East Meets West’, the largest student run show in the UK.


What are your future career goals and how have they been realised since being at Imperial?

I wish to pursue a career in brand management. The MSc Strategic Marketing programme at Imperial facilitated me to realise my aspiration, as it introduced me to core concepts through modules such as branding and pricing, crucial to making strategic decisions in the brand management career. Further, with the ability to work across a functional team, forming a key prerequisite in brand management, the programmes tremendous focus on working in diverse teams facilitated me to develop transferable skills to efficiently deliver as a brand manager.

How did the services from Careers help in your professional development/securing employment?

The comprehensive review of CV and cover letters helped me to get shortlisted for various interviews. This was further complemented by mock interviews that prepared me for the later stages in the recruitment process.

London Location

Do you think studying in a central location such as London is beneficial for networking and career opportunities?

Yes, London is a melting pot of finance and culture which opens doors to realise your career aspirations as it is home to corporations, both big and small, operating in every industrial sector. For example, London is home to P&G but also home to small niche firms such as Callaly, both operating in the FMCG sector.  

Where do you live in London and why did you choose to live there?

I live at GradPad studios Wood Lane in White City. I chose to live there because it is the only postgraduate student accommodation advertised by Imperial. My choice for living in student accommodation was driven by the ability to meet and network with other students, and the convenience as all utilities are included in the rent.

When you’re not studying, what do you enjoy doing?

I am formally trained in Indian Classical Vocal Music, and I thereby enjoy singing and playing the guitar when I am not studying.

What have been the benefits and challenges of moving to London?

Moving to London from New Delhi in India, has allowed me to develop both my personal and professional fronts. Being host to numerous marketing events in the year, and a hub for innovation, London has introduced me to various technological applications such as VR and AI in the field of marketing. Furthermore, being a people person, London has also introduced me to individuals all around the globe, which truly addressed my fondness for meeting new people and learning about diverse cultures.

Being an international student, the challenges of moving to London were mainly centred around logistical issues such as applying for a student oyster card, railcard, opening a bank account, etc. However, having studied in the UK for my undergraduate, I was well-versed with the formal systems.

My advice for someone in a similar position, would be to make most of the host of opportunities that London has to offer.

MSc Strategic Marketing
Undergraduate education:

University of Bath, BSc (Hons) in Business Administration